The thought of being able to communicate with other people using video was once considered science fiction, not reality. According to a recent Financial Times report, this idea dates as far back as Metropolis, a 1927 movie in which a video call took place between two characters. In contemporary businesses, enterprise video technology is now revolutionizing business operations.
While the news source focuses primarily on video in the form of teleconferencing, the benefits of an enterprise video platform for communications extend beyond unified communications technology. One of the most prominent and beneficial business video solutions is webcasting, which can help improve the quality of meetings and connect employees in a more meaningful way.
The core benefit of webcasting is that it makes video-based meetings more social. In a typical meeting with virtual participants, the people watching the video of the event are only able to participate in a fairly limited way. In a webcast, social tools allow for chat functions, voting and other solutions that get people involved in the event, even if they are not there in person.
Webcasting also offers companies the ability to keep their meetings available for later viewing. Most meetings are once-and-done affairs, with notes the most lasting memory of the event. With a webcast, the gathering is available for later viewing, allowing it to have an extended influence on operations and include more employees.
By choosing to webcast meetings, businesses can make the most of video’s ability to improve internal communications. This can lead to reduced travel costs and a more engaged workforce. As a result, a strategic webcasting program can deliver a considerable return on investment.