December 7, 2015


Video and training – Using content to get the most out of your workers

Training represents one of the greatest challenges facing businesses. On one hand, innovation proves essential¬†in getting ahead of competitors, and training is key to helping your workers keep up with changes. On the other, you can’t afford to spend so much time on training that your employees are getting distracted from their core work tasks. This requires a careful balancing act, and video can serve as a vital tool in this area.

Video transforms training
Imagine what training sessions normally look like at your business. You probably spend a while finding the best time and day to get as many people attending as possible, making it difficult to kick off training efforts in the first place. Furthermore, training meetings often end up being isolated events. They are useful while people are there, but as the weeks and months pass, policies change, people get distant from the initial best practices that were established at the training meeting and operational excellence can slip through the cracks.

Furthermore, employees who were unable to attend this meeting may not get the information at all, or may not be trained for a few weeks, leading to a slow rollout of new best practices. All told, this makes it difficult to use training to transform your culture or establish certain practices consistently across your organization. Video transforms this entire operation.

Instead of holding a meeting, imagine having somebody create a training video. Everybody is asked to watch the video at some point within the span of a couple of days. From there, the video becomes available on demand, allowing users to go back to it later to reinforce key points. If you really want to have a live training session, you can hold a meeting, but make it accessible via a live stream so people who can’t attend in person can participate. You can also archive the recording of the session to make the information available at a later date.

With such a strategy in place, training is no longer something that happens in isolated meetings, but is instead available on an ongoing basis so that it is widely available to users. This can transform the culture around your meetings, leading to sessions that are more responsive to your business’ demands and capable of keeping up with shifting operational requirements.

Video makes deploying new solutions easier
Getting employees on board is one of the greatest challenges that come into play when deploying new technologies. If you want to install a new software platform, you must be prepared to help your users get accustomed to the new solution. This leads to a huge organizational learning curve as you hold meetings, run demo sessions and otherwise work to get everybody to a place where they are comfortable with what the software or app platform can offer. The result is a situation in which productivity can drop substantially over the course of months as people spend time at training events and work more slowly because they are getting used to the new system.

Implementing training videos about new technologies, particularly walkthroughs that guide users through core functions and new capabilities, can streamline this entire process. These videos can accompany an initial rollout meeting to provide consistent, ongoing support to your users and ensure they are in the best possible position to leverage the new solution efficiently.

Giving workers autonomy
Employees who are constantly dependent on managers or external coursework to improve can end up stagnating as professionals. You want your employees to have opportunities to grow that fit within their everyday operations and free them to pursue their interests and passions. Training videos can be the cure for worker curiosity. Employees who find themselves interested in one part of the business can grab a video and learn how operations in that segment work. This can allow them to understand how they fit within the company better and help them adjust their operations to create value.

Employees who have the freedom to explore different parts of the business can feel empowered to learn and grow as they develop within your organization. This gives them a greater sense of autonomy when it comes to problem solving, making them more valuable to the workforce. Video makes this possible because you can create engaging, hands-on material that covers even complex topics effectively. Where a handbook may be too impersonal and meetings may be too difficult to manage, video provides a constant source of training access that lets your workers strive to achieve their full potential.

Businesses face numerous challenges as they work to develop effective methods to keep workers engaged and working at their best. Video is an invaluable tool in this area as it helps works take in the most meaningful content possible without having to jump through scheduling hoops to access it.