December 31, 2012


Video and BYOD: Unavoidable trends of the new year

As more businesses look to technological solutions for everyday problems, from how to improve the flow of data to reducing the cost of computer maintenance, many settle on the latest trends. Cloud computing, bring-your-own-device (BYOD) initiatives and video are among the latest and greatest solutions to a variety of business needs. However, some companies are actively avoiding trends like BYOD and video due to misunderstandings regarding how these trends can be utilized safely and reliably.

Video can be a challenging topic for any business. How to best utilize it in the enterprise setting, whether for communications or social initiatives, can be a major concern, as well as how to best support the technological needs of video. Cloud platforms can help store and provide easy access to enterprise video, but the office network infrastructure still needs to be able to handle the data traffic increase that this type of content delivery method typically brings.

BYOD is also a heavily scrutinized business trend, much like video. Many companies are concerned over how to best support the consumerization of IT within their offices, keep data and networks secure despite allowing non-company owned device access, and whether or not to limit device acceptance in the workplace. However, despite businesses implementing strict BYOD practices, or avoiding the trend altogether, more professionals are utilizing their personal devices in the workplace, with or without employer consent. This makes it crucial for businesses to consider BYOD and video and implement secure, effective solutions to handle these trends, before employee usage goes beyond the company’s ability to control it.

The benefits of video
By itself, video provides a number of benefits. Improved availability of information for employees, more convenient ways for workers to access content and less disruptive ways to provide information to businesspeople all result in a more productive, efficient workplace. This allows workers to do their jobs without worrying about being pulled away for meetings constantly, and still have access to the information needed. For many businesses, these benefits alone will be enough to promote video, but it also has further improvements when integrated in conjunction with BYOD

Video and mobile devices
Mobile devices provide professionals with portable tools for working. Rather than simply being a tool for communication, checking email and surfing the web, a well utilized smartphone or tablet can be used to do work and view video content. With both video and BYOD, a business can ensure that employees are gaining access to information in ways that maximize convenience for both, whether that means watching while on a lunch break or even on the workers’ commute to or from the office.

Ultimately, video is an essential tool for modern businesses, but when combined with BYOD initiatives, it takes on whole new opportunities to benefit the company, and delivers content quickly, conveniently and remains unobtrusive to workflow.