July 11, 2014


Value of video communication grows as enterprise expand networks

The availability of information is a major factor in how well files move from one place to another. This system is dictated by how well networks are formatted, what sort of servers are present and the rate at which data can travel along dedicated enterprise or public channels. As these pieces of corporate and consumer infrastructure continue to improve, so too does the outlook for video communication assets.

According to a report from MarketsandMarkets, the market for recordings is likely to hit an all-time high before the start of the next decade. The report, “Enterprise Video Market by Delivery Modes,” showed that the totality of video solutions will reach nearly $33 billion by 2019, with much of this growth fueled by mobile and cloud business landscapes.

Noticing the issues
Some of the most prominent factors lending to the expansion of video for business also include:

  • New security regulations
  • Government mandates
  • Globalization
  • Electronic records guidelines
  • Compliance and audit tracking
  • Customer relationships
  • Business intelligence and competitiveness

These are just the rules of the road for how video for business is probably going to evolve over the next five years, as MarketsandMarkets mentioned. It’s also likely that the availability of new and better means of communication will be a substantial factor as well in how, when and why messages are made, transported and viewed.

Understanding opportunities
Some of the major factors impacting enterprise video solutions in terms of availability include:

  • Network availability
  • Market segmentation
  • Mobile presence
  • Cloud computing strength
  • Malware, virus and ransomware presence
  • Segmentation
  • New technologies
  • Social media
  • Private video platforms

Combining the best of network services with the need to meet rising standards of operations offers organizations the greatest potential to improve themselves. Tapping into tools that make compliance worth the effort smooths out disparities and creates a more compliant enterprise environment. At the same time, when corporations come to understand how pressing it is to adopt these services, it’s more likely that they’ll be willing to go along with the idea.

Identifying key players
Still, there are some services and industries that are more inclined to adopt these tools than others. These markets include:

  • Government
  • Health care
  • Financial firms
  • Social and media outlets
  • Retailers
  • IT businesses

Each of these entities carries sensitive information about a broad skew of the American public, and considering the influx of malware and virus attacks in recent months, the need for more secured enterprise landscapes is on the rise. Video for business offers a targeted audience and specified delivery system that can help reduce vulnerabilities. What’s more, by communicating critical information in a face-to-face, understandable nature, it’s easy to increase compliance and best practices among employees, too.

Return on information
One of the most critical factors for adoption and integration of video for business services remains the price. Despite government mandates, file infractions and enterprise operations issues, getting a return on investment for communication assets is a major sticking point among organizations of all times as to whether it’s important or worth it enough to overhaul these systems.

The critical matter here is getting everyone to go along with the change. Since shifting to enterprise video solutions can cause some downtime in interactions and deployment time, as well as costly phasing-out of existing systems, it’s important that businesses can earn back their investments and then some, and in a timely fashion.

Finding the value
As Telepresence Options reported, a study by TrueConf and Garets showed that this ROI factor was a major sticking point in 75 percent of adoptions in the last year. Quality of the recordings was important in about half of cases, while roughly one-third of respondents stated that ease of integration and deployment was also a major contributing factor in decisions regarding what tools to acquire and when to utilize them.

On top of just the ability to easily use systems in the workplace, the study also showed that companies can now integrate more than just their in-house solutions. This flexibility and agility also adds to the usability of enterprise video solutions, making it far more worthwhile for employees and organizations alike to add these tools to present communications systems.

Telepresence Options reported that further research indicated that two-thirds of employees still use a traditional meeting space to access enterprise video for business, but just over one-third of individuals are engaging with these assets from a personal office space and/or on a mobile device. This rise in new-age technology integration and workforce flexibility is being ushered along by built-in cameras, hands-free communication tools and speaker options that allow users to multitask and increase the effectiveness of their video for business experiences.

Making the most of what’s available to companies and putting these tools to good use can increase connectivity, relationships and collaborative effectiveness. It also assures a better return on investment for modernized integration and IT practices for many industries.