October 17, 2013


Using modern video communication tools encourages new workforce

Companies need to ensure they are keeping up with modern trends, or else they risk being left behind the competition in a number of ways. Whether it's staffing concerns, marketing ploys or talent retention, there are a variety of benefits that enterprise video solutions can afford a corporation. Identifying these uses requires careful introspection on the part of every organization, as no two firms need exactly the same things from video for business. However, failing to make use of these utilities could be a costly mistake.

With more technology integration into personal and work life than ever before, the target audiences of enterprise video portals continues to grow. Mobile devices like smartphones and tablets are part of people's everyday lives in a variety of different settings. Due to this fact, the integration of these tools into the workplace is both intuitive and expected by personnel. Failing to place these tools into action in the office could serve as a sign to personnel that their employers are not forward-thinking, costing companies retention and engagement rankings.

Anticipating the future
As Wired reported, the changing face of the modern workforce is something that businesses need to be keenly aware of. By the year 2020, staff members will be considered digital natives, meaning that the vast majority of people in the workplace at that time will have been born and raised using electronic media, rather than traditional means of communication like pen-and-paper missives. The advent of the tablet and the infusion of the smartphones into everyday life will have changed these people into technology consumers who expect such devices to be part of both their work and home lives.

Video for business will be a huge part of that movement, just as it is already becoming so now. The push for more connectivity and face-to-face interactions is being fulfilled through enterprise video solutions, offering companies a unique way to reach out to each of their staff members through a unified corporate portal. Such assets allow firms to create a single message to be shared with all target personnel, thereby delivering face time and essential data at once without having to spend the time or money talking to every person individually.

Preparing for change
The source indicated that interaction through enterprise video portals will be a major part of the future workplace. Therefore, organizations should be working hard to integrate and master these technologies today. Otherwise, firms may find that they are losing their progressive personnel and failing to gain access to new innovators. What's more, there could be additional networking and interaction problems in years to come.

Much of this momentum is being ushered along by the fact that so many private persons already own mobile devices capable of accessing business data from remote locations, often without the need for a WiFi or dedicated Internet access channel. The advent of the cloud has also played a critical part in the proliferation of business systems on handheld tools. The availability of data and the ease of use consumers take with them into the corporate sphere has made them an appealing option for firms trying to expand functionality without spending a great deal of money outfitting new and existing personnel with new technology.

The next generation of workforce is already making mobile resources a significant part of their everyday lives, as CBS Miami reported. The source indicated that many college students are using their mobile devices to interact with other pupils, share notes, create and share documents or find more information on class topics. Increased sharing and broader communication horizons have made many students accustomed to integrating technology and social interactions with the business of education.

"When I see something that I want to share with someone else, I'll take a picture of it," said college student Joe Fitzsimmons. "It's much more different when you see what's going on instead of being told what's going on."

Teachers as well can put these devices to work in the classroom. By integrating educational systems into technological outlets like video communication that targets learning objectives, educators can continuously offer their students access to their messages. Instead of having to take extensive notes on a lecture or wondering what a professor may have said during a class period, students can simply refer back to the video provided by the teacher.

Taking these new mindsets into account will help firms prepare for the future of workforce wherein video for business is an expected part of regular interaction. The rise of the cloud and burgeoning opportunities to save money through remote personnel and mobile integration is helping companies understand that they need to be putting more video interactions into their rosters.