December 20, 2012


Use video to leverage success

While video has been the rising star of the internet age, from communications to social webcasting to viral video, it's businesses that need to be leveraging it today. According to Business 2 Community, video communications will be one of the top technologies that companies need to leverage to improve work processes and overall success in 2013, both internally and externally.

According to the news source, 77 percent of 18 to 24 year old Americans own smartphones today, while 80 percent of 25 to 34 year olds do – the generation entering the workforce and the one already filling it. These numbers are part of the drive toward successful bring-your-own-device (BYOD) initiatives and will show companies just how useful video can be. With high definition screens in the palms of their hands, these young professionals want video for every use. It helps spread information in faster and more convenient ways, allowing professionals to view content at their own leisure and avoid breaking up workflow.

In order to embrace video content delivery, however, companies need the right tools to support streaming video. With more devices capable of supporting video content, it is important that business network infrastructure does as well to really leverage it as a critical resource. According to the news source, video can enhance collaboration and efficiency while lowering costs in other ways. This will allow businesses to enhance workflow while freeing up resources for other initiatives as well. Video enables better training, enhances HR efforts and has an impact on almost every industry from healthcare to finance. For many companies, it may be time to begin exploring the advantages of enterprise video, rather than waiting for the new year, gaining the competitive edge it can offer now.