March 17, 2014

Article

Tried and true meets new with video communication

Getting messages across to people in a way they understand is important for these communications to be accepted by target audiences. That means a combination and balance of factors needs to exist between the content in these recordings and the way in which they’re delivered. Without striking such a happy medium, it’s difficult for all firms to ensure that their video communication is being properly appreciated by target audiences.

That’s why it’s necessary to pay attention to both factors equally. While people may prefer to interact with one another in a specific way to which they’ve become accustomed, there are also important elements to consider like new technology and collaborative outlets that give these recordings more clout. In the end, firms are combining the power of the tried-and-true with facilities that provide a modern flare to their enterprise video solutions.

A page from the past
One of the most important aspects of creating a successful video for business campaign is to generate interest in what a message has to say on a personal level. This applies to recordings that are destined for a variety of audiences, be they internal or external.

Nostalgia is a powerful tool that marketers and sales professionals know usually hits home with target audiences. This works for trying to gain stronger momentum and personalization with enterprise video solutions, as it generates a sense that the content is in touch with the values and ideas that have helped shape the lives of the people witnessing the content.

Aurelie Kessous reported for Forbes that nostalgia is a major player in establishing and strengthening brand awareness, corporate culture and business ties to a variety of different audiences. The important thing with this element of video communication is that companies remain aware of what’s come before their productions, products and services and tap into the inherent worth that viewers place in these tenets.

Kessous added that scientists have long established that nostalgia is related to a person’s sense of identity and ongoing durability of existence. If companies can tap into the threads of what makes a person feel like a unique individual, it’s much easier to ensure that these individuals will tune in and connect with what a company’s video communication is trying to convey. By driving for familiar, accepted concepts, it’s easier for corporations to increase the acceptance of their audiences and gain better traction, retention and reflection on what businesses are trying to offer through their enterprise video solutions. This in turn can generate a significantly better return on video investments for organizations that do it right.

Out with the old
At the same time that the tried and true and readily familiar are comforts to viewership that help corporations connect with people with their corporate culture, old-fashioned ways of doing things aren’t always necessarily the best. In many instances, it’s difficult to get the greatest amount of people to look at a recording by just using traditional methods of messaging and management,calling on enterprise video portals to quickly disseminate essential information along newer networks and communication lines.

Crowdsource Online stated that data management and content control have become two of the major driving forces in enterprise solutions, allowing organizations to move essential information rapidly and accurately from originators to target audiences. Much of the new movement of video communication is based on enhanced network outlets, advanced endpoints in the corporate and consumer landscapes and an increased interest in streaming opportunities.

Combining these new-age concepts with tried and true remedies for bridging interactive gaps can help companies create a strong brand image. At the same time, these enterprise video solutions establish organizations as entities aware not only of their own goals and desires, but also rooted in the value of their viewers.