May 14, 2014


Top tips to make video for business better

There's a complex formula that goes into making the best enterprise video communication assets. Many businesses strive to find the perfect balance, working on content, setting, deployment and technology aspects of what may make or break top interactive options for corporate integration. At the end of the day though, there are a few critical elements that weigh more heavily on the success of these messages.

Here are some of the top tips for making better enterprise video solutions.

Watch yourself
Creating great content is every organization's ideal, but there's no way to be sure that a recording is really that good without reviewing it before it goes live. Watching a message after it's launched won't help solve any of the problems that may exist within the content, and what's worse, catching the errors at such a stage would be too late in the process to prevent personnel and other target audiences from also seeing poor-quality video communication.

Forbes stated that it's necessary for firms to watch recordings, critique the content and have the speaker go through this process as well to make sure that the final product is what businesses really want to present. Whether it's working on poise, product description, presentation or scripting issues, making sure that the overall look and feel of enterprise video solutions is at its best should be part of the process before launching any recordings.

Focus on returns
As Eric Schiffer of Digital Marketing Online pointed out to Fox Business, it's much easier today than ever before to make a positive financial return on a minimal video communication investment. The more people view a recording, the greater the chance that change and ideas will sprout from that message. What's more, it doesn't cost much to deploy these assets in the first place.

The result is a maximized profit and return on investment margin due to the high potential for positive corporate growth. Business create a one-time expense by creating top quality recordings and can then use this message in many different settings, often for years at a time, depending on the topic the video deals with. That's why it's important to think about the overall goal of the recording first, then create the content with return on investment in mind.

Get to the point
Many people like a good story, but it needs to be going somewhere and should develop quickly to get to the point. This is particularly pertinent when designing and deploying custom video communication options. Recordings should be simple, straightforward and easy to follow. This policy applies to the verbal content, as well as the visuals.

Creating a crowded environment on-screen can lead to confusion and distraction. The backgrounds, written content on the display and spoken words from the person in the recording all need to focus on a single topic and disclose all the pertinent facts about it in a clear and concise fashion. The Vancouver Sun stated that even basic editing and narrative options are preferably to over-the-top designs and congested content, as the more cluttered a message is, the less likely people are going to be willing to watch an entire video for business purposes or take the right meaning from the experience.

Organic and organized
There's a difficult balance between personality and purpose struck in the best enterprise video solutions. Forbes commented that it's necessary for people in recordings to be themselves, stay honest and avoid sounding canned, but creating recordings with off-the-cuff commentary can be disastrous. It's a good idea to have an outline on-hand, but reading from a script often decreases the value of enterprise messages.

What's more, eye contact is a major asset of video communication. As working environments diversify and grow more distant, face-to-face interactions remain a critical part of maintaining business relationships. If the person in a video is constantly shifting attention to a script or has darting eyes, viewers won't feel as engaged. Speakers should strive to present an organic on-screen presence while also maintaining an organized flow to a recording.

Present the right face
On top of making a recording seem realistic, it's important to think about the kind of image it presents to target audiences. The amount of remote workforce these days requires a degree of personalization and personality that many business leaders may not think about when creating recorded content, but it's important to put a positive face on enterprise deployments.

The Vancouver Sun mentioned that it's good for speakers to remember to smile. Forbes added that allowing people in video communication to be themselves and strive for engaging expressions will also help. Unlike just making a message look more organic, creating a positive experience allows viewers to feel like the emotions expressed in a recording are how a firm feels about the content in the recording. If companies want to promote happy, smiling personnel, they should put a similar face on their messages.