October 31, 2012

Article

Top five reasons to enable user-generated content

By Rob Nunes – VP of Marketing

Enterprise video plans offer businesses a variety of benefits when it comes to employee engagement. However, getting the most out of an enterprise video platform can be challenging for organizations. Video provides a channel through which workers can communicate by webcasting meetings, recording field work or creating training modules. This presents opportunities to engage individuals in their day-to-day activities by connecting them with broad corporate activities. Gaining these benefits is not always easy. Companies sometimes have to take a risk and allow users to create their own content. Here are the top five reasons why you should enable user-generated content:

5. Connecting remote workers
It can be difficult to keep employees connected to each other when companies support telework plans or branch offices. In some cases, you may end up with a situation in which team members never meet colleagues that they interact with on a day-to-day basis. While this is generally fine from a productivity standpoint, it can create many challenges in terms of collaboration. Because communication is so vital to innovation and teamwork in the enterprise, enabling users to create their own content and share it with their peers is vital. User-generated content can help employees get to know each other through more immersive collaboration tools, such as virtual meetings and on-demand content detailing how different workers get the job done.

4. Improving training
One of the most challenging parts of getting employees used to a new job role is helping them understand how to use the various technological tools, office systems and support staff. Training workers can be a long and tiresome job for managers, who often have more urgent issues to deal with, even though employee education is so important. By turning text and document-based training modules into video, new workers can be given an immersive training experience without putting an excess burden on managers. Furthermore, the technology can be used to facilitate ongoing training efforts to improve operations among experienced staff members.

3. Improve management
Managing workers is tough business. Getting a team of employees behind the same goals, understanding the importance of corporate policies and working well together hinges on being able to deliver effective messages to workers. Meetings and events can help, but creating the time for such gatherings and getting everybody involved can prove challenging. Video can overcome these problems and enable better management processes.

2. Create a holistic view of operations
Every employee plays an important role in a company. But getting every worker to see how their job is valuable to the organization is challenging. Since you can’t afford to give everybody a raise every few weeks, consider using video to show how the efforts made by some employees enable other workers to get the job done. This makes everybody feel valued and can lead to productivity and efficiency gains.

1. Empower workers
Engaging employees is a nice goal, but empowering them is even better. Getting your workers to care about their jobs and work their best everyday is critical to corporate success. However, giving employees the freedom to make important decisions and the tools they need to make the right choices can revolutionize operations and lead to major productivity and revenue improvements. Video can provide the holistic communication tool needed to genuinely empower workers.

-Rob