January 30, 2013


Top 4 best practices for enterprise video webcasting

Implementing a video solution in the workplace has a number of benefits, but all of them rely on the use of best practice and an understanding of how video webcasting can enhance business operations. From live streaming meetings to using video as a way to share project information to new team members, a video solution has to have several characteristics to be successful. While not every company is going to have the same needs for video, they will require the same approaches to utilize it to its maximum potential.

According to Streaming Media, these best practices are crucial components of successful enterprise webcasting:

Interactive content
Video is a engaging and informative medium that provides information via multiple senses rather than just one. As such, the content has to inspire viewers to interact, or it will miss out on some of its potential. Unless the video is of a live meeting, content should be scripted and planned out, with several dry runs performed before actual filming. This will improve the quality of the content and help encourage viewer engagement. Then, incorporate comments and viewer polls to get employees thinking, and change up the content to provide a stronger dynamic and keep it engaging.

High-quality, fast distribution
Engaging content is not the only part of the equation. Enterprise video also has to be delivered in a quick-loading, uninterrupted manner for maximum benefit. If a meeting is streamed over the network, but employees who work from home can’t access it or it begins to lag once a certain number of users access the stream, it quickly becomes more of a hindrance than an advantage. Avoid network congestion and streaming lag with compression and a dedicated video content delivery network (CDN). Investing in a high-quality, enterprise CDN can eliminate a variety of video webcasting issues, improve security and provide dedicated access to work-from-home employees as well.

Evaluate and improve
It is also essential to continuously improve enterprise video using employee feedback and evolving technologies and trends to ensure maximum benefits. This means running metrics on viewer numbers and examining quality control as well as how useful employees found specific uses of video to be. From improving the quality of video content to increasing the appeal of training or meeting streaming, evaluation will allow a business to reassess its video needs and continue evolving its strategies for the future.

Enable social aspects
While a company may not want its internal video to be shared across Facebook or Twitter, allowing employees to share it amongst each other will help improve viewer metrics and provide more feedback for future improvements. Sharing also provides another unique metric to follow – how many employees found a training or information video interesting enough to recommend it to a coworker?

Ultimately, video provides an important opportunity to expand a company’s knowledge base and increase employee engagement, and by following these best practices, a business can ensure that it isn’t missing out on any opportunities there.