November 2, 2012

Article

Three reasons why video isn’t a luxury

By Kevin Crayton – VP of Product Management

It is incredibly tempting, especially in a cash-strapped business, to look at an enterprise video program as an unnecessary luxury. But a luxury item does not derive any value outside of the enjoyment you get from it. This can be extremely important in some areas. For example, a kitchen and dining area for employees is a luxury item, but it can enable better casual relationships and communication in a company. The difference between video and a kitchen is that while a kitchen is nice, video can support critical business tasks and generate a return on investment. Here are three reasons why you shouldn’t consider video a luxury:

Video makes meetings better
Effective meetings can have a monumental impact on operations. When managers, executives and other business leaders can effectively motivate employees and make policies clear through strategic corporate events, the productivity results can be incredible. However, holding a good meeting is extremely challenging, as it is not just about passing on the information, but making workers part of the process and getting them behind the procedural or policy changes being discussed.

Productivity gains can be achieved in meetings by engaging workers and giving them a powerful voice. Webcasting can make this much easier by connecting more employees to an event. It can also give them social tools that allow participation.

Video connects remote employees
This issue is similar to the meeting issue, as it focuses on getting workers more engaged with events. However, it also addresses the challenge of getting employees at different locations to become more familiar with each other. This simplifies communication as a whole and can enable better collaboration. Using video in this way creates value by overcoming some of the operational silos that can hold companies back when they depend on remote workers.

Video improves training
In an economy that leaves little space for wasted resources, companies cannot afford to train their employees poorly. Instead, they need to accelerate the orientation process and get workers ready to handle operational tasks as quickly as possible. However, managers do not have the time to divert extensive time and energy to train because they have many urgent issues to address on a day-to-day basis. Using video for employee education provides an immersive and effective hands-off way to get workers comfortable in the office.

Companies can use video as a luxury resource, but a well-established program can become a strategic asset for businesses.

-Kevin