February 3, 2014


Three reasons that video communication takes collaboration to the next level

Businesses are always on the lookout for new opportunities to expand their operations and generate utilities that can better service their employees. With that in mind, many companies are trying to bridge out into technologies that can generate superior connectivity and collaboration options. While many have already benefited from the superior networking opportunities that faster file connections have to offer, not all have managed to successfully integrate their interactive media into these networks just yet.

That’s because the number of tools present in the enterprise video landscape is only one among a number of technologies that organizations currently have to deal with, so not all firms are presently making best use of the tools and services at their disposal. This includes video communication assets that might otherwise add to the connectivity and fluidity of enterprise interactions. Here are three of the reasons why businesses can benefit from these tools and why they should add them to their lists of upcoming integration and collaboration upgrades.

Video is timeless
Investing in a new training module, generating a coaching manual or providing staff with updated versions of older materials can be a costly process. Old resources must be securely destroyed while thousands of dollars may be spent on issuing physical documentation to new personnel. Even in cases where these resources are issued as PDF files or emailed to recipients, it’s possible that a data breach or the “delete” button could cause some staff members to miss the memo.

Video for business generates a unique opportunity for companies to create a significant impact on their workforce that can remain pertinent for years at a time. Instead of constantly spending more money to print out introductory pamphlets, new hires can be shown a series of onboarding videos. Companies can also generate singular training modules for certain technologies that veteran and fledgling personnel alike can implement and understand.

Video is visible
Many times, a firm may send out a new email that’s meant to update a previous message, add to existing regulations or provide insight on standards. There are also times when these missives are meant to inform staff of new laws or restrictions, provide refreshment of current requirements or offer opportunities for upcoming meetings, training or other career opportunities.

However, not all of these messages are likely to reach staff members with the same level of importance that companies want them to carry. In some instances, employees may not read these missives at all, as spam filters or big-data-packed inboxes may cause these transmissions to be lost in the clutter.

Video communication offers a whole different level of interaction and incentive to personnel to actually engage with corporate communication options. Instead of having to fish through a long email chain for the most pertinent insights or recent updates, video solutions can be shared directly with staff or clients in a more meaningful, personalized way. This facilitates better visibility and ensures that these recordings are as up-to-date as possible.

What’s more, there are specific outlets that facilitate even better transmission of corporate recordings than ever before, ensuring that all employees and even those outside the organization are able to view them. Social media stations like Twitter, Facebook, Twitch and Pinterest are doing much of the work for enterprise video solutions, as these outlets allow personnel to share content that they feel to be exceptional. In this way, collaboration can spread easily through social and cloud-enabled channels as well as internal methods, furthering the fluidity of the technology.

Video is transferrable
One of the leading reasons why organizations should integrate video communication into their collaboration toolbox is because these recordings can easily be shared. With the right enterprise video portal, corporations can easily tap into a range of business networks and employee-owned technology that can facilitate better collaboration than companies have seen ever before.

There are many tools in the hands of personnel that organizations can already access. Portability options like laptops, smartphones and tablets put video communication within reach of employees no matter where they go or when they need to access them. This facilitates superior communication, especially as remote workforce grows and businesses expand all over the world. What’s more, it allows clients to tap into the wealth of insights about potential business partners before they even reach out to the intended enterprise, helping to further the potential likelihood of making a deal.

Video for business allows organizations to increase visibility, promote uniformity and generate more collaboration than ever before. In connection with the right network tools, recordings can create a fluid and intuitive business landscape more efficiently than any other kind of technology.