February 26, 2015


The role of video in employee engagement

In the digital age, business leaders are increasingly focused on finding a variety of ways to optimize performance in the workplace. Many of them are opening their ears to suggestions from all levels of the company hierarchy – human resources, marketing departments, IT managers. As a result, they’re learning more about emerging technologies that can streamline operations and further encourage collaboration in the workplace.

New workplace strategies can optimize performance
One of the most popular technologies in the digital workplace is cloud computing. Devout users praise the cloud for its ability to ease the processes of data storage, access, backup and sharing, the last of which has been shown to promote employee engagement. The cloud can globalize a workforce and significantly reduce a company’s carbon footprint. The vast majority of cloud service providers allow clients to expand their cloud storage capacity at a relatively inexpensive cost.

The emergence of cloud computing has also led to the proliferation of the “bring your own device” strategy, or BYOD. This tactic encourages workers to use their own laptops, smartphones or tablets for work-related purposes. Employees often enjoy BYOD because it provides them with the comfort and familiarity of a personal device. And compared to software issued by IT managers, personal technology is often newer and therefore more compatible with cutting edge system updates. Employers prefer the tactic because it can cut plenty of infrastructural costs and untether their workers from a specific location.

These are just a few of the many emerging digital workplace strategies that have gained plenty of steam over the past few years. And at the root of all of these tactics is the concept of employee collaboration and, in turn, employee engagement. Meanwhile, research has shown that in-office video can be yet another effective way to bolster productivity and encourage interaction among colleagues. Through training tutorials, video messaging and live webcast streams, workers can learn in a quick and more enjoyable way.

Chief executives have never been more cognizant of the value of employee engagement. The implementation of video in a business model should be at the center of this prioritization.

Employee engagement at the crux of success
Business News Daily reported that workers must be accounted for on an individual level. Just as employers keep track of someone’s productivity at the office, they would also be wise to closely monitor an employee’s general satisfaction and immersion in the corporate framework.

“Each employee has different needs,” Andrew Johnson, the resource manager at Kavaliro, a staffing firm, told the news outlet. “[They] will have different goals and perceptions of corporate culture. Corporations must adapt to formulate different approaches, to seal the generational gaps and diverse personality traits for all employees to thrive and be happy in a particular corporate culture.”

Paul White, a psychologist and the co-author of “The Five Languages of Appreciation in the Workplace,” said that despite the detailed effort of many offices, employee engagement programs are largely ineffective. He said that achievement awards can sometimes leave people feeling left out. Johnson said that employers should use a broader strategy that better involves the whole team.

“Corporations must embrace a broad, efficient culture [that allows] every employee, regardless of personality or generational difference, the opportunity to be heard and achieve their particular individual goals,” Johnson told the news outlet. “Recognizing employees for their accomplishments is necessary, and [you can] convey those sentiments in various ways, such as congratulating the extrovert millennial employee on social media for work anniversaries, or one-on-one quarterly reviews to appease the introvert.”

Learn more about employee engagement through video portal.

DHL practices employee engagement at a global scale
A Gallup survey found that 87 percent of workers across the globe are either not engaged or actively disengaged with their jobs, Ventures Africa reported. Gallup noted that engaged workers are committed to their job and contributing to the organization as a whole.

The news outlet reported that DHL Express, the global logistics company, holds a similar perspective on the matter. As a result of the company’s focus on this widespread issue, DHL employee engagement spiked from 57 percent in 2009 to 80 percent in 2014.

“Employees should be encouraged to grow – both personally and professionally, and should be continuously motivated to broaden their horizons and fulfill their potential via a wide and varied range of learning and development opportunities,” Kelebogile Tseladimitlwa, the vice president of human resources for DHL Express Sub-Saharan Africa, told the news outlet. “These should be defined by the business and evaluated at regular intervals. Employee engagement should also be weaved into the performance criteria expected of managers, as this tends to present the most benefits.”

Many business leaders are still grappling with how they can best engage their workers. However, video implementation would be a good first step. Whether it’s through a quick message, a training exercise or even just a brief moment of comic relief, employee engagement and enterprise video should go hand in hand.