March 18, 2015


The role of video in emerging tech cities

Major tech companies such as Facebook, Apple, Yahoo, Tesla Motors and Cisco Systems are all based in Silicon Valley, California. But with the recent upswing of the U.S. economy, tech startups are thriving all over the country, not just in the South Bay.

And as these tech enterprises continue to expand their operations and adapt more digital technologies for the workplace, enterprise video will gradually become a more central part of many business operations.

Learn more about our enterprise video content management.

Economic strength bodes well for enterprise video
Over the past few months, the value of crude oil barrels has been extremely volatile. While this has led to significant ramifications for the economies in countries such as Russia and Japan, American businesses have been resilient. Recent polls indicate that consumer confidence continues to rise, thereby increasing national business activity and fostering a strong environment for the investment community. Meanwhile, most economists and analysts forecast the country’s financial vitality to persist over the course of 2015.

The strength of the U.S. economy will allow business leaders across the country to bolster their infrastructure. This could lead to more hires at positions of need. It could also result in a greater commitment to digital workplace strategies, such as cloud computing, bring your own device (BYOD) and internal social networks, to name a few.

Chief executives willing to invest more in the well-being of their businesses would be wise to implement more frequent use of video in the daily workplace routine. Whether it’s through standard communications, training tutorials or live event webcasts, the regular use of enterprise video has been shown to boost employee engagement. This strategy can be a great way to deliver content with an efficient and interesting medium. It can also be a nice change of pace in the middle of a long work day.

Taking a look around the country, the tech sector is growing in many different locales. Enterprise video can be a major catalyst for this growth.

San Francisco establishes its tech scene
According to CNN, the tech scene in San Francisco is beginning to make a name for itself. Many major tech businesses, Twitter being the most prominent example, are moving to the city so they can offer their employees a different kind of lifestyle.

“If you’re in your 20s or 30s, you want to live in a vibrant environment where you’re surrounded by like-minded people, where there’s a lot of interesting cultural stuff to do,” Alan Collenette, a regional managing director with Colliers International, a real estate firm, told the news outlet. “And with the great respect to the suburbs where Apple was born, there’s a lot more cultural diversity and a lot more to do [in San Francisco] than there is there.”

Collenette added that 14 different business signed leases for facilities that contain more than 97,000 square feet. Two of those tenants include tech companies Pinterest, the photo sharing site, and Trulia, a digital real estate service.

He noted that 60 percent of all leases signed in San Francisco are for tech companies, and 28 percent of enterprises that occupy spaces of more than 250,000 square feet are from the tech field.

“There has never been a time when the world’s economy depended so much on the ideas and the work product that come out of one location,” Collenette told the news outlet. “It’s the golden age, this is an era that’s just beginning and the light isn’t just shining on San Francisco for a brief moment in time. I firmly believe this is going to last long into the future.”

Tech rising in Dallas
While Dallas has a longstanding reputation as a major financial hub for oil, real estate and banking, GeekWire reported that the city is establishing a growing tech culture as well.

Daniel Oney, a business network manager for the city, recalled a story about The Boeing Company that gave Dallas a bit of a kick in the rear. In 2001, Boeing was moving its headquarters and pondering a new location. The story goes that Boeing executives considered Dallas, but decided against it when they weren’t impressed with the city’s downtown area. The company moved to Chicago, and that didn’t sit too well with the locals.

“If this hadn’t happened, you would still have the tech economy focused on the suburbs and spread out everywhere in multiple counties,” Oney told the news outlet.

“The central city attracts a lot of young people who are self-conscious about wanting to create a startup. It’s been gradual, but it’s one of those things that creeps along slowly and then grows exponentially. We are right at the turn where it’s beginning to go vertical.”

The news outlet noted that downtown Dallas is more lively than it was just a few years ago. The emergence of the city’s tech sector has played an important role in the area’s ascent.