December 19, 2014


The importance of a digital workplace

Executives, marketers and human resource departments across the globe are beginning to gain a stronger understanding of a digital workplace. There are a number of ways to optimize daily production from an employee, but only in the past few years have business leaders begun to comprehend and implement the most effective methods. This is where employee engagement plays such a major role.

Whether it’s through internal social networks, software versatility or creative messaging tactics, business leaders can use these tools to make work a fun and efficient experience for any worker. And with all of these strategies, video can be used as key tool in a variety of mediums to create alluring interactions in the office.

“The digital workplace encompasses all the technologies people use to get work done in today’s workplace,” global consulting firm Deloitte wrote in a report, according to CMSWire. “It ranges from your HR applications and core business applications to email, instant messaging and enterprise social media tools and virtual meeting tools.”

The components of a digital workplace
As businesses further align with the latest technological advancements for their own commercial gains, Forbes reported that this trend should also be considered for employee engagement in a digital workplace.

Yahoo! has fully embraced technological immersion by proving its employees, full- and part-time alike, with their choice of an Apple iPhone, a Nokia Windows phone or a Samsung or HTC Android phone. The publication noted that the decision has boosted productivity and morale and given them a better of understanding of the devices used by their customers. As a result, they can adapt mobile services to meet client demand. The ability to watch and share videos during the work day isn’t a bad perk either.

Defining a technologically-sound office
While trending phrases like “employee engagement” and “digital workplace” get tossed around like beach balls at a concert, they’re not always so easily definable. This explains why CMSWire has done its best to establish some of the core traits of an office that truly connects its employees through social networks and videos, among other daily benefits.

The publication noted that the most socially advanced workplaces put the people above all else. Then, with this priority in mind, they find ways to use technology as a method of engagement.

“Businesses that will be successful in the future will be those who break down the barriers between people, workplaces and technologies and empower their employees to be productive and creative wherever they are,” the Deloitte report noted, according to the news source.