March 19, 2013


The future of video communication is bright

There is a number of ways companies already make use of video communication technology. Sharing training opportunities, spreading awareness of products and services, creating a more well-educated workforce and sending information to clients in a more comprehensive way are only some of the benefits this resource can help companies enjoy. As the volume and quality of videos continue to increase, the usability of these recordings grows and becomes ubiquitous. Some experts believe that the majority of online interactions will soon be centered around video communications and similar resources, and these may even overshadow traditional text-based sharing methods.

In light of these revelations, organizations are using their existing assets and obtaining new ones to help them increase the viability of their video products. With more useful opportunities to take advantage of corporate communications and other flexible options, businesses are expectant of how this year’s video market is shaping up.

According to a report by Polycom, organizations should be seeing even better returns on their video for business investments. A review of current industry usage and forthcoming corporate plans showed that there is a growing reliance on video tools in a number of sectors, as well as increased regular usage by firms that already have these resources. The survey showed that about 40 percent of people use video tools every week, and one-fifth of them do so on a monthly basis. One-fourth of all respondents said they used video for business every day.

Getting the best value in video
The leading cause for all this video communication adoption is likely rooted in the cost savings that organizations using these resources experience. Scoop Business reported that more than 90 percent of companies that took part in the Polycom study stated they had increased productivity while reducing overhead. Almost the same number added that they had improved their response and decision-making times and eliminated costly travel fees for networking with remote partners and clients. The source stated that the increasing number of employees engaging in their jobs at a remote capacity also showed that more than 85 percent of people who work from home prefer video communication as a way of making them feel more engaged and a part of the office community. This too adds to the overall level and quality of work each person completes, the source stated.

Firms involved in video communication will need to be mindful of more than just what audiences they’re reaching, though, Telecom Lead reported. There is a growing amount of diversity in the devices used for accessing these recordings, meaning that businesses need to consider the formatting they use when creating and delivering video messages.

The rise of mobile connectivity has made tablets and smartphones primary resources in connecting to video communications, according to the source. Laptops are also a leader in the networking game, with nearly three-fourths of all connections coming from these and standard desktop computers in the last year. Tablets and smartphones each accounted for one-third of the total connections to video content, however, indicating a growing market portion in this sector. Companies need to be considerate of how others are going to view their messages, or else they might miss out on a whole portion of their intended audience.

This change in the way organizations can connect with video communication has allowed the market to grow exponentially in the last year, according to Telecom Lead. The source stated that video resources saw a 10 percent revenue hike in the last quarter of 2012 alone, indicating that the technology is already well-founded in its dominance of collaborative and networking options.