February 11, 2015


The blending of enterprise video and a BYOD strategy

As business leaders begin to implement more and more technologies into their daily routines, the definition of the digital workplace continues to evolve. Yet no matter the technology used, there seems to be a few consistent themes among the innovations – streamline operations and cut costs when possible.

One of the most common technologies of the digital workplace is cloud computing. This strategy has a wide range of benefits that can significantly bolster the operations of a business from the top level of a company’s structure all the way to its foundation. The proliferation of the cloud can mostly be attributed to its ability to ease the processes of storing, accessing and backing up large amounts of important company information. It encourages the sharing of workplace data as well, thereby promoting collaboration and interaction among employees. The cloud has also been shown to reduce a company’s carbon footprint and globalize a workforce at relatively inexpensive costs, among other benefits.

Chief executives across the globe have begun using a variety of other tactics to encourage employee engagement in a digital manner. Considering the rampant nature of data breaches, biometrics and encryption have become increasingly common features of an office place. Internal social networks, which enable employees to share both work-related and unrelated content with their colleagues, have also been on the rise.

Another of the most swiftly rising strategies in the digital workplace is the concept of “bring your own device,” or BYOD. This idea encourages workers to use their personal laptops, smartphones and tablets for work. BYOD can make employees feel more comfortable at the office and, with a sound policy, save businesses plenty of money in the process.

The BYOD trend goes hand in hand with video usage at the workplace. As more companies adopt BYOD in their business model, video should become an even greater part of their operations. Research has shown that video in standard messaging, training tutorials and event live streams can more easily immerse a worker in a subject. Business leaders who are devising their BYOD policies should certainly keep video in mind.

Federal Bank works on BYOD guidelines
In 2009, when The Federal Bank in India first began allowing workers to use personal devices to handle corporate information, there were only a few devices that needed monitoring. But as the BYOD trend has progressed over the past few years, this has drastically changed, according to the Financial Express.

“Our challenge is to ensure availability of applications on all these devices and to build a device management capability, which can enforce control on all these devices,” KP Sunny, the chief information officer for the Federal Bank, told the news outlet. “To be on the safer side, we restrict the access to information from a specific brand of devices.”

The bank’s handling of this development could have broad ripple effects when it comes to BYOD strategies and workplace video implementation. When dealing with information as important and confidential as the personal data of clients, only the most stringent security measures can be put in place.

“Also, we are under strict regulations that mandate the need for data management and control,” Sunny told the news outlet. “Any instance of data leak will be looked at seriously by the market, which in turn will affect the credibility of the organization. Hence, there can be no compromise in building such capabilities.”

The continued evolution of BYOD
According to Information Age, the amount of devices managed by enterprises has grown by 72 percent year over year. Video is becoming an increasingly central part of BYOD workplaces and the general use of mobile devices.

“Mobile video plays a central role in internal corporate communications, marketing and revenue generation, as well as in the entertainment diet of most mobile customers,” said the report, according to the news outlet. “Both personal and business usage can occur at any time of day, any day of the week, in any setting.”

Research shows that businesses would be wise to consider video when establishing their BYOD policies. Regardless of the detailed guidelines, many employees will be using video anyway.

“The line between personal and business mobility continues to blur as people routinely use the same smartphones and tablets across every part of their lives,” Chris Fleck, the vice president of mobility solutions and alliances for Citrix, told the news outlet. “Regardless of whether or not their company offers a formal bring your own device program, people routinely use the same smartphones, tablets and laptops across every part of their lives. They use work apps for personal matters, from calendaring to content creation, just as they use personal social media and file sharing accounts to meet their needs in the workplace.”

The age of the digital workplace has created many new challenges for business leaders across the globe. However, no matter the technological strategy – cloud computing, internal social networks or BYOD – they must consider the role of enterprise video.