July 23, 2013


Targeting better modes of relationship management with video communication

There are a number of ways that organizations can interact with and engage their personnel. None of these methods are as flexible or versatile as enterprise video solutions, which allow businesses to customize their face-to-face communications with employees in a way that helps reduce errors and save money. By creating digital resources that staff members can access from anywhere and at any time, companies free themselves and their workforce from the constraints of traditional training, allowing for more flexible job hours and remote locations. All of these resources, both digital and psychological, are available to firms that make the best use of video communication tools.

There are some organizations that think the only way personnel can make a positive impact on other employees, clients and the general public is if they can see and speak to each individual on a one-to-one basis. This often entails rigorous, tiresome and expensive travel for employees and a dedicated time commitment from clientele, which can cause the price of goods and services to skyrocket. Rather than wasting assets on pitching and delivering a product, companies can save all that effort and pour the attention into creating better resources for employees and customers alike. Generating custom video content is the way to do that, and it won’t hinder or harm client relations. In fact, some studies have shown that interacting using recorded transmissions is actually a less stressful and preferable method for many people.

A stronger remote connection
Fox News wrote that a recent study in the Journal of Communication showed that people prefer to carry on their communications over long distances, helping to give one another more value in the instances where they can reach one another. The study looked at how couples communicated over years and miles of separation, taking into account the kinds of interaction these individuals were able to access. Such methods included talk, text, phone calls and video tools, as well as traditional face-to-face interactions. Looking at how each of these methods affected the overall quality of each person’s relationship satisfaction could help organizations as well in understanding how people maintain their connections to the best of their enjoyment.

According to the study, people who were required to stay apart from loved ones longer took more fulfillment out of the time they could communicate with one another than couples that had access to one another every day. People experienced enhanced perceptions of their partners, nurturing more fondness for the other person thanks to the inability to get closer to them physically. On top of that, their interactions were recorded as more positive and less trivial than those carried out by face-to-face couples.

“Use more frequent and longer communications,” advised Dr. Crystal Jiang, one of the key researchers on the couples study, “and don’t forget to express your affection and commitment.”

These characteristics are shared by corporate videos. Business recordings focus on the most important and essential data, sharing a visual connection with each employee in a setting that best works for them. Just like with the couples study, enterprise video solutions allow remote employees and distant clients to enjoy a more positive view of the parent organization due to the optimistic qualities of all the outgoing messages a company provides. Creating a more positive image of a corporation is therefore easier when utilizing better video communication tools.

Looking them in the eye
When people do reach out to one another, the way that they present themselves is important if organizations want to ensure that viewers get the maximum positive response. One of the most vital elements of structuring these interactions is taking time to ensure that those on camera are making proper eye contact. Some firms may still feel that video isn’t as powerful tool as an in-person meeting, even when considering the couples study, because they assume that only seeing an employee can give them the best information and insight into corporate operations.

However, Business 2 Community stated that what companies may really need is better eye contact. The source wrote that most adults only make eye contact with one another about 30 to 60 percent of the time, spending the rest of the conversation looking into the distance or staring at their hands. When people boost that percentage to 70 percent of a total interaction, employees get better responses. This applies to coaching sessions, training videos and other visual resources that give personnel access to a human being, either recorded or real.

Especially with remote connectivity, the source stated that making eye contact is the best way to bridge the gap between in-house staff and remote audiences. No matter what the nature of the recorded material, looking right into the camera will ensure a more positive response from viewers. Coupled with the innate remote qualities associated with distance relationships, companies can see better engagement by using video tools than traditional methods.