October 8, 2014

Article

Streaming media opens avenues for new research

People have become familiar with the fact that enterprise streaming media provides a certain type of services in a designated environment – recorded content in hosted platforms and portals. What’s emerging slowly is the idea that businesses can benefit from the implementation of these solutions in new ways. Whether through analytics, business intelligence or trend monitoring, there are ways that companies can continue to grow and benefit from streaming media software.

Organizations can learn a lot about their employees by monitoring the ways in which they use enterprise video communications. These factors may be hard to associate with one another at first, but as companies refine their monitoring and data systems surrounding these solutions, the image of what makes an effective video for business is likely to emerge. Not only will this help corporations increase how well their deployments work, that can in turn enhance productivity, performance and corporate success.

Educational opportunity
This opportunity has been spotted and studied already in several schools, as Streaming Media Online stated. These institutions have been making extensive use of Massive Open Online Courses over the last couple of years, resulting in broad partnerships between different colleges and universities while those outside these organizations also gain benefit from their operation.

Yet there’s another side to MOOCs that some schools have detected by using these services. That is, when video communication is implemented in the learning environment, the level of benefit each viewer gains varies depending on how engaged they are with recordings, as well as how often they use them.

For corporations, this can have considerable implications. How can they make their content more interactive or interesting? How do they overcome people’s inherent ideas about a topic they’re about to view? What are they supposed to do to improve the effectiveness of their enterprise streaming media deployments?

According to the source, it’s a matter of content. A recent study on engagement levels showed that there was a correlation between the kind of presentation in each recording and how long people tended to stay tuned in to the message. Some of the critical findings included:

  • Cut recording times to under 6 minutes
  • Use energetic speakers and language
  • Include dynamic media and backgrounds
  • Professional conduct and setting preferred
  • Maintaining eye contact

That means instead of giving everyone all the information at once, it may make more sense to break things down into logical chunks. This will cut recording times and make content more digestible to viewing audiences.

Most importantly, organizations should note that it isn’t a matter of how much is spent on each video. It’s about the kind of content and the way the recording plays for people. Even if companies put a ton of money into the production of a recording, it doesn’t lead that the resulting viewership will be as or more positive than an option that cost far less to create.

Learning to learn
When companies have the best content in circulation, they can easily get the greatest return on investment for their video communication services. The thing is, it’s not always as easy as just putting these solutions into existence. As technology continues to expand and businesses increasingly seek out new and better ways of operating, so too does it become more difficult for video for business to reach these target audiences.

The presence of remote communications has expanded the way in which organizations can function. At the same time, it’s created a gap between individuals that needs to be filled with something. While video for business can close that loop, there has to be a solid method of making these services function effectively for businesses and the people who utilize them as well.

Streaming Media Online covered such a considerable situation regarding NASA, wherein the organization learned first-hand through video communications that remote connectivity can sometimes be a problem. A recent shuttle launch tasked the group with spreading content to three different channels, meant to increase educational insights and streaming media support.

For the first time, NASA tried to extend its reach as well to mobile streaming video communication. To handle this, NASA had to extend its service and networking options to include Flash and HLS tools. These will help with the conversion to suit different kinds of mobile devices, as not just supporting mobile access is enough without taking into consideration all the kinds of hardware and operating systems they might encounter.

In this instance, applied technology could help bridge more gaps and generate better understanding of space. Yet it also serves as an example of how diverse and complicated video communication is becoming in the modern age. Companies need to cover more ground, overcome engagement issues and still maintain positive profit margins. To do that, understanding streaming media better offers a specific advantage.