March 15, 2013


Spreading better messages becomes easier with video for business

The number of ways in which companies are able to interact and share with consumers, employees and other clients continues to grow. As these avenues become more varied, so too do the tools organizations can use to promote their operations. It’s not just the volume of videos that’s changing, however – it’s also the kind of content they contain.

Increasing creativity and quality are among the top goals of many corporations when considering their messages and how to adjust them. The integration of social media, cloud computing and mobile deployments have all had a significant impact on how content is received, viewed and shared. This in turn has required that companies come up with shorter yet more engaging messages, as not all handheld and cloud users are willing or able to sit through business video streaming messages that are more than five minutes or so.

Better content can stand on its own
One of the best ways to bring more interest without tacking time to the end of a video is to let the content speak for itself, Meme Burn reported. Rather than trying to add more detail to a single product, idea or project, focus on a single, content-rich area and bring that concept to life. That will enhance the overall content of the video communication, as well as presenting all the details of a resource without getting off track. Such strong messages can get people more interested in a service, even if they may have passed it up on the first inspection. The source stated that honing in on corporate message and finding ways to tie products back to that idea will bolster the image of the organization, as well as give the entire company a cohesive feel.

Meme Burn also recommended using a more interactive method of video communication. Instead of just sending out messages, businesses should be looking for methods of receiving feedback and funneling viewers to the products and services their sites offer. This allows fans, followers, friends and fellow workers to chime in with their reactions and share with the community at large. Companies can tap into the insights offered herein, looking for the things people enjoyed or disliked about ads and video communications in order to create better-targeted messages in the future.

Enhancing video content
This is true for both customer-facing and internal video tools, ReelSEO reported. There are an increasing number of organizations using video for business to record training modules, cultural content and operations updates. Collecting information in this way allows businesses to quickly and accurately disseminate data to all its personnel in a more engaging method than sending out emails or memos. Video communication makes every contact easier to understand because it involves a person explaining changes and operations in a verbal manner, reducing miscommunication and cross-reading that can occur with printed information. This practice has been increasing in popularity, especially among retailers and other kinds of sales sections, because video communication can show and tell what a product is and how it works much better than text can sometimes explain.

Such messages can be used to cover a variety of corporate factors. As ReelSEO pointed out, companies can add a more personal touch to all of their messages by using real employees to deliver them, rather than paid actors. This can give personnel a sense of importance and relatability, as the person on screen is someone just like them. Training information and procedural updates are best delivered in this format, especially considering that these staff members will have personal knowledge of how the systems they’re discussing are applied on a regular basis, giving a human tone and expert opinion on what the company has to announce.

Improved message reach
Increasing engagement among personnel at all levels is much easier when using video communication tools. These resources allow staff to see and hear upper-level executives and give them a sense that their employers are no different than them. This can help reduce stress and build more trust among co-workers, Reel SEO reported.

“Internal communication is a challenging area for any communications professional,” Julian Morgan of LexisNexis told the source. “Workers are focused on their own roles and rarely have time for company newsletters… Internal videos have been warmly received as a new and innovative way of engaging and communicating with internal team members.”

As corporate technology continues to change, sharing video communication and other kinds of messages will continue to grow easier. The content and quality of these messages is likely to remain high while download size is minimized. However, honing in on corporate ideals and presenting the most clear, concise videos will help firms make the most of their workforce and innovative technology solutions.