A company’s intranet is similar to the office water cooler – it’s a place where employees meet and exchange information. Over time, people become bored with having the same conversations and seeing the same water cooler. This is what happens to the intranet. Workers are inundated by text in an era where the novel has become the movie, and the letter has become the email. Text is out and video is in. So what does that mean for your company’s intranet?
Put video on your spice rack
According to a Melcrum study, 93 percent of internal communication professionals have come to the conclusion that video will be indispensable in their field in the near future. Why is this? Millennials are the largest segment of the workforce, and in the next five years that gap will only further. Collaboration and knowledge sharing is key to success in their eyes, but only through mediums that can keep their attention.
Videos replace scripted, monotone announcements with personality driven communication. With a growing segment of the workforce being telecommuters, it brings a friendly face to represent the values of a company, according to HRZone. It can be used in a number of ways, but not without a support system. Video files are often large, and massive, repetitive transfers. For example, a news announcement from the CEO. Without an enterprise content delivery network, employees can experience downtimes and constant interruptions while trying to watch it if the network isn’t prepared.
An SD ECDN provides a business with the stability its network needs to handle both tools and applications, as well as video. It caches video, which is a perfect feature for companies that will see 30 or more people watching the same video through the intranet. It only has to download it once.
Video in tandem with the intranet
Using video on the company intranet is like combining peanut butter and jelly – they were meant to go together. The SD ECDN serves as the bread, which keeps the mixture harmonious and gives a great experience for the end user. Without the bread, though, the sandwich falls apart because, well, you can’t just spread peanut butter onto jelly without logistics in place – there’s nothing to keep it together.
Engine Creative outlines some of the few ways in which companies can introduce video as a means of internal communication:
- Training: Instead of reading through lines of text, video can serve as an interactive way for employees to receive training. Onboarding can be the standard across the company, and employees get to put a face to the values presented. In fact, 54 percent of employees expect to see video in the workplace, according to a Cisco survey. This is one of the great starting points to incorporate it.
- News announcements: Some news just doesn’t have the same effect if it were delivered in an email than if it were delivered in person. Video bridges the gap, for telecommuters and office employees alike. Pair internal news announcements with an ECDN to ensure there will be no buffering or wait times for the large number of employees trying to view the video at the same time.
- Introductions: The first day can be a weird experience for someone – they don’t know anyone, and the office workers don’t really seem to know them. Uploading introductions on the company intranet allows employees to put a name to a face, and creates a unity within the office. If you’re office goal is to create a friendly, welcoming environment, you need to bridge the gap between tenured and new workers – video is the perfect medium.
The possibilities with video in the workplace are endless, and this just touches the tip of the mountain. As technology advances, so will the way in which we perceive the importance of video in the workplace. In the end, though, to fully appreciate video without it taking a toll on the network, businesses should adopt an SD ECDN to help manage network uptime and longevity.