January 6, 2015


Smartphones to become a bigger part of enterprise video

Business leaders are continually finding new ways to bring different video elements into the workplace. With high quality content, they understand that the implementation of video can significantly enhance training tutorials, messaging, live events and other forms of in-office interaction. By developing an atmosphere that better suits the millennial generation, employers can ensure a bright future for their company and increase the odds of general satisfaction during the work day.

The proliferation of video in workplaces across the world has also played a key role in the growth of the mobile video market. The BYOD workplace is becoming more popular by the day. Tech engineers and IT managers understand the importance of multi-platform compatibility for videos. The expansion of this technological focus has created more ways for employees to watch videos at the office.

New report cites burgeoning mobile video market
Ooyala, an online video technology and services group, recently released an index report for the third quarter of 2014 which found that smartphones and tablets account for approximately 30 percent of all video views, according to Streaming Media. That figure has increased more than 200 percent compared to the same quarter in 2013 and more than 400 percent from the same time period in 2012.

In a previous report for the first quarter of 2014, Ooyala projected that half of video plays would come from mobile devices in 2016. The company has since updated that prediction to the third quarter of 2015.

“Broadcasters and publishers who are making content rapidly available on mobile are benefitting from the near ubiquity of video-capable smartphones and tablets in mature markets,” the report noted, according to Streaming Media. “Particularly for news and sports content, audiences are increasingly engaging with content outside of the home.”

Google pushes for greater blend of mobile and video
Forbes reported that Google has been a major player in the growth of the mobile video market by investing heavily in Android phones, Chrome and YouTube.

“I think in 2007 it was when newspapers frequently said YouTube is groping for an effective business model,” Nikesh Arora, senior vice president and chief business officer with YouTube, told investors in an earnings call. “I think we we can declare we found our model.”

Arora said that users throughout the world are uploading more than 72 hours of video per minute and yearly account sign-ups have doubled year-over-year. And as tech-savvy companies like Google, Apple and IBM, among others, spend more time on mobile video development, the technology will find continue to new avenues in the world of business.