Employers are beginning to think of video as a flexible medium that can have many useful purposes. What was once forbidden at the office has since become a key part of the daily routine in workplaces across the globe. Business leaders are regularly immersing video through job-related communications, event live streams, training sessions and casual social interactions. In turn, employees are often finding more ways to enjoy work and become more engaged with their corporate atmosphere.
As enterprise video continues to become a greater part of the digital workplace evolution, its presentation is also diversifying. While desktops and laptops are still the most common devices used for videos, smartphones and tablets are also gaining popularity. In response, tech companies are adjusting with the times by forming new ways to adapt video to new-age devices.
Survey highlights significance of enterprise video
More than 90 percent of respondents in a new survey by Kaltura, a software company based in New York, said that enterprise video increases marketing and communications efforts as well as knowledge sharing among employees, according to Fierce Online Video.
The news source also noted that approximately 62 percent of survey respondents said that it is very important to have the ability to watch webcasts from their organization on mobile devices.
“Employees and customers in the digital era expect video to be included in their interactions within and outside the organization and want to see more use of it across all use cases,” Dr. Michal Tsur, president of Kaltura, told the news source. “They believe it will become a dominant way of communication and a required and essential skill.”
Tech company responds to mobile video demand
PlayerLync, a technology solutions brand based in Englewood, Colo., has launched a platform that delivers and controls enterprise video for tablets. The technology aims to streamline the video implementation process in the workplace by eliminating time that is wasted on waiting for video stream downloads. The platform, titled PlayerLync Enterprise Edition, automatically delivers video content to sleeping tablets for immediate native offline access.
“Video excels as a medium for capturing existing business communications and making it more widely accessible throughout an organization,” said Steve Vonder Haar, a senior analyst with Wainhouse Research. “But video can do more in the enterprise. Technology platforms that make it possible to overlay or annotate on-demand video content open the door to weaving video more extensively into day-to-day business activities.”