May 29, 2013


Small businesses taking more advantage of enterprise video tools

Getting the message out about a company is an easy feat with video communication tools. These resources are easy to use, totally customizable and can be deployed to a wide audience with a single click of a button. This makes them an ideal addition to small business inventories, since startups don't have a lot of time and money to waste in getting themselves seen and noticed. These resources also allow new firms to cut costs from other parts of their budgets that are traditionally expensive and time consuming, such as employee on-boarding and training. By creating a dedicated video communication network within the organization, small entities can easily bridge social gaps and encourage better job performance from their fresh personnel.

Of course, new organizations may need direction in understanding how best to implement these features. Fledgling firms have no experience in planning, creating or deploying video communication assets. Even acquiring the proper tools for making corporate recordings may be a mystery to some entities. Looking for information about how best to structure and implement these video offerings is key.

The impact of video
For companies that don't consider video communication to be a significant part of their startup endeavors, consider that that Content Marketing Institute found a huge portion of B2B buyers and sellers already use these online recordings as a primary method of connecting with potential clients. According to a Content Marketing study, nearly 90 percent of all newly adopted technology in the advertising space consists of video deployments. These resources allow companies to speak face-to-face with clients and employees without actually having to be in the room with these people. This allows messages to be reviewed whenever is most convenient for the audience. It also eliminates miscommunication that can occur during and after a meeting, since people can simply go back and watch the video again. This ease of access to essential information can in itself be a positive boost to relationships within an organization.

Med City News added that more than 90 percent of technology buyers currently use video outlets as their primary buying guides. These resources allow companies to see new hardware or software and get an idea of how it works before purchasing anything. Getting an in-depth look at videos in this light is also essential for internal training.

Giving out insight
The source wrote that product demonstrations are one of the first kinds of video communication resources that organizations should invest in after launch. On top of creating recordings that tell employees about the company and their jobs, personnel will need to have an idea of the kinds of resources the business offers to consumers. In some cases, these recordings can walk viewers through how internal software works, such as employee self-service portals or high-tech machine operations, and in other instances it may familiarize personnel with items that consumers will be interested in purchasing. Having an in-depth knowledge of how all these elements work is essential for making employees into successful, efficient members of the workforce.

These product videos are some of the most useful resources a company can invest in. As Med City News stated, creating video solutions frees personnel from long manuals, PDF files and cumbersome physical resources that were once par for the course. Now product training and employee education can be handled through a digital interface with guided video tutorials and online learning modules that carry more automation and better support, thanks to integrated enterprise video portals. What's more, these resources aren't expensive to create. A new business can script, film, edit and launch a video for much less than it would cost to constantly curate and maintain a training apparatus reliant on a single coaching staff member. What's more, making the video means an ongoing learning tool that doesn't need to be paid for the hours spent training and re-educating countless personnel. A video can do away with the need for a formal trainer almost completely.

A growing corporate presence
The Australian wrote that cost savings and increasing flexibility of video deployments are among the most appealing aspects of the technology. These elements are drawing enhanced interest from small and medium-sized businesses of all kinds as more firms become aware of the benefits business video tools can offer.

One of the other things making these tools so affordable and desirable, according to the source, is their ease of availability. For years some experts have said that video communication would become the predominant form of communication. Now this is actually becoming a possibility, according to the source, as cloud computing takes corporate interactions to a more fluid, immediate level. The ease of creation and use have finally arrived in the minds of many small business owners, and as fledgling firms seek out new ways of engaging employee and client audiences, video tools may be just the medium that organizations need to break through to the broadest audience.