A business video streaming event can put a major burden on the network, but this strain is for a relatively short period and represents a peak that IT can plan for as long as it has the right content delivery tools.
When dealing with real-time live streaming, IT has to make sure that the network and all of the connecting WANs are able to get the bandwidth they need to deliver content to everybody involved without having to deal with latency or dropped data packets. Such performance disruptions will cause the stream to fail, creating major operational issues.
Essentially, IT needs to plan for a significant bandwidth spike directed at specific users. The network also needs to be configured to sustain this spike for the duration of the event, routing other traffic to alternate destinations if possible.
Real-time streaming requires specialty compression, content delivery and other delivery tools, but the burden on the network is relatively short-lived and IT typically has time to plan for such an event. As a result, organizations may not want to permanently configure their networks to handle a large streaming function, but instead develop them with enough flexibility to can be adapted to meet this need.