October 10, 2012


Quick guide to getting started with video

By Kevin Crayton – VP of Product Management

Getting started with a video program can be a long and complicated process, involving getting IT, human resources and other departments to work together to set program goals and develop a clear strategy to use technology to achieve those ends. If you’re new to the enterprise video landscape, this process can be daunting. However, there are a few principles to getting started with video that are relatively universal when companies turn to video.

Think about your viewers first
In the end, the success of your video program will depend heavily on whether or not the workers embrace the content. Simply putting the solution out there and supporting it with technology is not enough. You have to think about the type of content your workers will be drawn to and how to use that to engage them in their work.

Find out what your network can handle
Before considering technological solutions to streamline content delivery and to ensure the network doesn’t have any trouble delivering video, you need to know what your network can handle. In some cases, a company does not have to make network upgrades to support video efforts. In most, an upgrade is necessary. It is often best to look for a video-specific solution instead of just adding bandwidth or using WAN optimization, as the unique qualities of video can quickly overwhelm such broad strategies.

Create a plan for user-generated content
Allowing workers to create their own videos is one of the best ways to engage employees in the program. However, there is some risk involved in this process, as workers who go outside of professional boundaries to post videos that are not work appropriate can create problems. A simple set of policies that are enforced can help prevent any problems, limit risk and create opportunities for user-created videos.

There are plenty of things that may make a video program seem difficult at the outset, but the technology offers too much potential for businesses to ignore. Following standard best practices and working with an effective technology provider can help you get off to a good start. A successful entry into enterprise video can provide the foundation you need to build an effective long-term program that engages readers.