November 15, 2013


Promoting brand awareness takes video communication

Organizations are responsible for more than just generating a solid brand message. They have to be in possession of tools that allow for information to be recorded, processed and disseminated appropriately to target audiences. Such endeavors require that firms keep track of the assets available to them and generate new resources that assist in creating superior information sharing opportunities. This has become a substantial selling point for cloud technologies and mobility enhancements, as well as other kinds of technology that are helping corporations realize greater levels of flexibility and clarity without the risk of miscommunication.

Reducing noise and friction
Enterprise video solutions have helped substantially in ensuring that companies have the right tools and strategies to improve their everyday business interactions. Brand messages and new insights regarding these marketing tactics can easily be generated, curated, maintained and shared across broad networks and vast distances thanks to the rise in digital infrastructure. What's more, these kinds of tools make it far easier for companies to ensure that they have the proper level of control over all of these utilities, as there are built-in tracking and monitoring options forged into video communication resources.

Use of cloud interactions has therefore become a critical point in the business process. As Property Casualty 360 pointed out, the need for better video deployments has been compounded by the freedom of use and ease of curation that online media has to offer. In many cases, personnel are already well-versed and aware of the kinds of assets and opportunities available to them outside the business sphere. That puts additional pressure on firms to make certain that their video resources are entertaining and engaging enough to hold people's attention.

Building online identity
With that in mind, an increasing number of companies are turning to enterprise video communication assets to cement their presence in this realm. Such efforts include creating custom video portals, promoting business identity in the public sphere and securing increasingly fleet, dedicated throughput engines that prioritize corporate videos to cloud and mobile clients. These measures make it easy to enforce streaming media policies and uphold dedication to quality in recordings.

The source indicated that one of the most important elements in producing a positive brand image within corporate environs lies in this kind of balanced approach to employee time management. Property Casualty 360 stated that personnel have a limited amount of downtime during their days that they can allocate to checking enterprise video portals, updating media players or downloading custom corporate content. By making social media and enterprise video communication the main channels of interaction for businesses, these assets are placed in a readily available capacity that's ideal for content management.

Collaborative efforts rely on these kinds of dedicated, interactive methods being as cutting-edge and reliable as possible, too. That's how the argument in favor of targeting certain audiences and specifying which social networks to focus on has taken hold in many corporations. There are simply too many outlets for businesses to be able to accommodate all of them, so instead organizations need to find tools that spread information to the widest group without losing clarity or consistency. Video communication for business meets that order.

Focusing on message
Lorrie Thomas Ross of said in a recent release about branding reinforcement that the quality of a personal message can have a significant impact on how clients perceive a corporation. This is particularly pertinent for video communication, as a digital recording must convey a large amount of data regarding goals, mission and overall sentiments of the organization in a limited time and space. She recently lead a course on how to bolster the positive aspects of brand identity and create more positive spaces for personnel to learn and grow about the firms they represent. Such insights could help organizations create better-targeted messages to fit all of their employees and partners.

Ross's branding course was even delivered in a video communication format. The online seminar was delivered to participants in a format that allowed them to watch it at their leisure, take notes, rewind the recording and ensure that they didn't miss any key factors. These kinds of enterprise streaming video deployments can be put to work in any corporate environment, thereby deepening the level of understanding a business's staff carry for their products, services and the organization they represent.

Online media and marketing can have a significant impact on the ways companies interact with people. It's essential that these messages focus on the channels that target audiences prefer, such as mobile, social and in-house networks. By taking time to cultivate content that speaks to the preferred recipients of this knowledge, engagement can be increased.