Employee engagement has long been a central priority of good business. In the last several years especially, keeping workers invested in and enthusiastic about their professional responsibilities has grown from a well-worn adage into a pivotal strategy for many companies. More and more, employers look to effective engagement as crucial to their success.
Recognizing business priorities
According to a recent survey from TalentKeepers, 82 percent of employers rate employee engagement as a priority in 2016. This is now the fourth year in a row prioritizing engagement has topped 80 percent. It isn’t just empty talk. The number of organizations considering themselves effective at the task has practically doubled from 14 percent in 2015 to 26 percent this year.
“This reflects a growing awareness of the significant impact poor engagement can have on an organization’s performance,” Christopher Mulligan, CEO of TalentKeepers, told EHS Today. “In fact, three of the top issues linked to poor engagement were directly related to bottom-line performance.”
Awareness may be higher, but the news source reported that employee engagement budgets have actually declined for the third consecutive year nationwide. Whereas 71 percent of employees had some degree of funding in 2014, that level has tumbled to 61 percent this year. This is a troubling development considering the far-reaching impact of effective engagement.
Numerous studies have shown that investing in employee engagement increases worker investment in the company. This in turn helps to create an environment customers enjoy and respond to. And engagement goes beyond wages. Those same studies reveal that even if every worker were to receive a living wage, many would still be dissatisfied at work.
Every industry is susceptible to bored, disengaged employees. Truck drivers, builders, cashiers, lawyers – they all lose interest with their jobs. The challenge companies face is whether they can have any impact on making job responsibilities more interesting and boost the happiness of their employees. Doing so means looking at workers as more than just costs to be managed.
A number of progressive solutions have been offered. Some companies (Costco and Nordstrom, for instance) pay their employees more and offer additional benefits. Others have invested in workplace wellness programs that offer healthful living guidance with the aim of increasing productivity. These answers are hit or miss, with only limited or anecdotal success.
With employee engagement budgets falling, however, these options feel pricier than many organizations would like. Thankfully there are less expensive methods for improving engagement. To meet the challenges of communicating with employees and fully investing them in the business, companies can turn to live workplace video.
Engaging employees with video
Large organizations, particularly those with branches scattered over the country, can find it difficult to issue a clear, consistent message to a widely distributed workforce. By using video communication tools hosted on a cost-effective enterprise content delivery network, forward-looking companies can overcome traditional obstacles.
To retain top talent, keep employees productive and effectively onboard those new to the company, a business must develop a communication strategy that takes full advantage of video messaging. Video is scalable – it is as big or small as you need it to be – and once you have an SD-ECDN in place to deliver content, what and how much you broadcast is up to you.
There is simply no more effective platform for communication and training than live workplace video. Companies can utilize the same infrastructure to deliver both corporate messages (everything from employee checkups to earnings reports to hiring announcements) and employee training videos without any dramatic increase in spending.
In a fiscally conscious business environment, this is perhaps video’s most appealing trait. Rather than replace your old legacy network, an SD-ECDN builds on it and utilizes the framework you already have in place in an affordable, intuitive way. Employers gain an ideal means for maximizing performance and keeping employees happy without unduly turning out their pockets.
At this moment, when U.S. employers acknowledge more than ever before the incredible importance of employee engagement, live workplace video cannot be overlooked. It’s now or never. Any company that holds back will find itself falling back, left scrambling with outdated communication methods while competitors thrive in the modern world.