December 5, 2013


Power of video communication opening public and private avenues

The flexibility of video communication assets makes them easily available to as wide or narrow a field of viewers as creators choose to make them. Content can be created as an independent message or an ongoing series, allowing audiences to watch videos in a specific order or as they come to them. It's also possible to generate videos that fit a variety of business requirements, such as training, coaching, client updates or collaborative endeavors. The variety of activities companies can pursue with video communication has made it a popular addition to a growing number of sectors.

A singular purpose
Though there are many different kinds of interaction businesses can pursue, none of these provides as unified and concise a delivery method as video tools. As National Mortgage Professional pointed out, companies are able to communicate in traditional ways still, so long as they target the right kinds of initiatives and use enough detail to make these endeavors clearer. Email, memos, written notes and pictures help convey an overall idea and its meaning, but there can still be things left out that staff members need to know. Some of these details may not be intuitive or transfer well on paper, making it difficult for these resources to provide employees with effective support.

The source wrote that video communication has proven itself superior to other forms of interaction in the business world over the years by offering more diversity and greater insight than other methods of engagement. By generating a connection with employees, companies seek to increase personal data holdings, training and coaching insights and a stronger relationship with the organization. These ends are facilitated greatly by enterprise video solutions, as these resources combine a variety of different discourse methods into a singular deployment.

Media motivation
Though written and spoken conferences are effective in many instances, they may not supply the same level of clarity or usability as a recording. With a video communication option, viewers are able to see text, hear audio and view a real person imparting the information. This kind of face-to-face communication is far more powerful than just handing out a memo or generating a department email chain. These other methods still may provide the same raw data, but the way it is delivered to employees has a significant impact on how readily personnel adopt these messages and what percentage of data contained therein they actually absorb.

What's more, companies can count on reusing many of these recordings for years to come. In many cases, a video deployment is used to make training and onboarding easier, and as long as core values and procedures don't shift, businesses can simply recycle messages from one employee to the next and year after year. This allows organizations to gain a much greater return on investment by spending money on recording equipment and enterprise video portals, thereby generating a hosting platform and technology that can help generate useful recordings for easy use and updates. Even as collaborative and communication channels continue to change, companies can count on their recording tools remaining effective in the business landscape.

Looking to the future
Having a tool available that can confer a wide range of data at once is desirable in an age when companies are moving faster and working more constantly than ever before. Cloud assets and mobile integration have created multichannel presence that can still cater to video communication if organizations implement the appropriate portals and handling protocols. This kind of flexibility in video deployments makes recordings a popular and increasingly valuable assets, carrying pertinent information in a compelling format forward into the new generation of business solutions.

Such powerful capabilities have helped make enterprise video software a hit with more than just the private sector. Many entities in the public realm are now taking notice of what recordings can do in terms of bridging physical gaps and delivering the most clear and complete messages to personnel possible. Even in instances where employees are located thousands of miles from the home office, it's still easy to engage them with video interactions and provide the most detailed explanations of sensitive and essential insights.

The Federal Times stated that the US Navy is looking at moving its operations to the cloud. This shift will include enterprise video solutions in this setting as well, allowing the organization to easily reach all of its personnel, no matter where they are in the world. The change is expected to help the military branch save money on its information handling while still promoting high connectivity and clarity of sensitive data. Even as compliance guidelines change and file security grows, even public entities are finding the benefits of video communication.