June 26, 2013


Online streaming making more video connections

Having ready, remote access to corporate information can be helpful in a number of situations. Employees who work in far-flung offices or telecommute rely on these resources to keep them up to date on corporate happenings. Businesses with disaster preparedness plans may see them as a means of connecting with personnel when scenarios make it unsafe to travel or shut down office facilities. These networks also assist with keeping everyone on top of new deployments or changes in corporate operations, as well as providing an outlet for creating stronger bonds between employees and the companies they serve.

Improving corporate connections
Streaming this content to recipients helps ensure the fastest delivery possible of important recordings and video content. Enterprise video portals with dedicated streaming capabilities mitigate throughput and reduce loading times, assisting with keeping audiences engaged for a greater period of time. When viewers spend a long time staring at a loading screen, they may lose interest and miss out on important corporate information. This is a common occurrence when using a third-party hosting service, so keeping video resources on a dedicated line as is the case with a delivery portal makes it easy to ensure that streaming data is not interrupted or slowed down.

Building on popular trends
This can be particularly problematic as more firms move toward mobile integration. Having the ability to watch a corporate enterprise video on a smartphone or tablet helps organizations make optimal use of resources like the cloud and remote workforce, but just as not all websites have mobile capabilities, so too must video platforms be able to handle these changes in delivery methods. Companies with dedicated enterprise solutions can work on upgrading their resources and building more intuitive streaming video options to handle the growing demand for truly on-the-go video presentation. Reducing downtime and lag even in a mobile environment is very possible and desirable using the right delivery tools.

As Computing Online wrote, businesses are seeing far more activity from mobile users than ever before. People own these devices and interact with them on a personal basis already, so integrating them into the workforce has triggered a wave of bring-your-own-device policies (BYOD) throughout the working world. Whether performing tasks in-house or from home, personnel increasingly prefer to use smartphones and tablets over desktop or laptop PCs. This results in a problem when users try to access enterprise video platforms – as the source pointed out, only a very small number of companies currently cater to mobile development or deployments that can handle BYOD integration into business data settings. Instead of it being a matter of security, firms may simply not have the time or money to dedicate toward making their enterprise offerings more flexible and agile. The problem is, with BYOD and mobility practices gaining more momentum all the time, chances are that streaming video will soon have to accommodate these devices anyway or else risk their owners leaving them behind for more forward-thinking organizations.

Catering to audiences
The popularity of video tools themselves are climbing as it is, according to a study by Arbitron. The firm announced one of its recent polls showed that more than 40 percent of respondents regularly use streaming resources each month, with 43 percent stating they prefer to use streaming video content on a weekly basis. This has created an environment that caters specifically to on-demand video viewers, people who want to be able to move seamlessly from one recording to the next in rapid succession. The market for these services, the Huffington Post reported, is projected by Arbitron to reach as much as $6.68 billion within the next three years.

The source stated that the integration of cloud services into enterprise video portals and other streaming media resources has allowed these recordings to go farther and do more. It's also helped the industry gain the momentum it's seeing today. Without the arrival of cloud networking, reducing throughput and boosting streaming capabilities wouldn't be as easy as it currently is. Making the most use of this speedy delivery method means firms can get their important product, service and utilities messages to personnel in a far more accessible and convenient way.

Companies need to keep these options in mind when determining their next steps with video communication tools. They could use the momentum and flexibility of the cloud to help make videos more compatible with mobile devices, furthering the capabilities of BYOD in the workplace. They might also see the opportunity to create more swift and agile streaming video tools that provide users with all the corporate content they need and none of the downtime. However businesses choose to steer their video options in the future, it's important for them to remember to consult popular trends and ensure they're on track with what their users want.