September 19, 2013


New York Times launches webcast, establishing the method’s popularity

Video webcasting is a convenient way for businesses to reach any audience they have in mind. Using streaming media technology, a webcast is a live distribution of a single content source to numerous simultaneous viewers. This allows many viewers to access live information in diverse locations, through their computers or mobile devices.

The New York Times hosted a “Schools for Tomorrow” conference on Tuesday, working closely with Bank of America to develop the ad unit from which the webcast could be accessed.  The conference focused on the rise of virtual higher education, and in the delivery of this information, the two companies broke ground in the journalism world, by allowing the viewer a front-row seat to the discussion. Virtual audience members had the luxury to pause, rewind and rewatch parts of the conference during the webcast.

“As with any of our content partnerships, we looked for a way to extend it beyond the people in the room,” Meredith Kopit Levien, Executive Vice President of Advertising for the New York Times told Ad Weekly. “The conference is about the intersection between technology and education, and there’s no better way to promote that than through technology.”

Internal webcasting
Though companies are seeing the necessity and benefits of webcasting to external viewers, many businesses are exploring the world of internet broadcasting as a way to reach their own employees. From a company’s unique, usually cloud-based, enterprise video platform, streaming video content can reach employees who aren’t in the office, and in this way unite a large and geographically-diverse team.

Businesses that specialize in enterprise video solutions are available to companies looking to improve their technological capacity. Companies like Kontiki offer a variety of services through their own enterprise content delivery network, which allows quality, high-speed content delivery without impacting the business’s network. Their peer-assisted delivery model moves the network load from the WAN (wide area network) to the LAN (local area network), giving it an edge over traditional hardware-based solutions, which are prone to network congestion.

In addition to webcasting, enterprise video services allow businesses to distribute other content besides live footage. Some companies include streaming video in their training programs, or use it as an alternative to company-wide emails for transmitting updates.