September 3, 2014


New landscapes welcoming enterprise video communications

The world of video communication is seeing increasing diversity as it spreads to new screens and bigger audiences. Both traditional and emerging technology is helping boost the signal on these dynamic deployments, making it easy for organizations to target just the right mix of people to optimize their video for business goals.

Some of the most important factors involved in this process, as companies are finding, aren’t just tied up in IT or personal devices. It’s a mixture of offering the right message in the proper place and time. By figuring out what elements need to align in order to produce this outcome, it’s necessary to think about the landscapes in which enterprise video solutions are being used.

For business
One of the primary audiences for video communication is the corporate setting, the private office and the training scenario space. This is a traditional view of things, but still one that has plenty of space for enterprise recordings. What’s changed most here is the kinds of companies looking for this assistance.

Simulations and video training are now popular tools in areas like consumer education, health care, military and retail organizations. As Business 2 Community stated, everyone from newsrooms to classrooms, public relations to human resources and beyond are making use of enterprise recorded content.

That’s because these assets create a seamless experience in environments that are known for being hectic. There are many occasions where training can’t occur all at once, where downtime is an issue or rolling updates make it difficult for everyone to stay on the same page. More so, the lack of formal meeting space or scheduling issues can stand in the way of holding traditional meetings. Instead, it’s easier and more time-efficient to simply put this content into video communication.

For mobile
The portability movement is one that seems to have begun in the consumer landscape, yet is increasingly encroaching on corporate objectives and infrastructure. How else can companies ensure that their marketing and analytics deployments are hitting all the right marks with shoppers, clients or patients?

Android Guy wrote that modern smartphones are more than equipped to handle streaming enterprise video communication. Not only that, these tools ensure that companies can reach target audiences wherever they travel and whenever they choose to go there.

The source added that network speeds and availability of public WiFi have had a huge impact on the mobile workforce movement, as well as regarding consumer metrics and demands.

In the case of corporate deployments, it’s much easier to put people out on the retail floor without them losing touch with video for business, for example. Companies can send their employees even farther afield as well, let them work from home or provide them with flexible scheduling, all thanks to video communication assets in the mobile environment.

For education
Whether it’s on a traditional computer screen, through a laptop or on a mobile device, there’s a growing momentum for video to move toward a teaching and educational space. Especially in public and private schools, expanding learning opportunities for students could help institutions and consumers alike in these settings maximize their success potential and return on investment.

A study by Project Tomorrow showed that nearly 90 percent of high school and almost three-fourths of middle school students are using mobile phones. Tablets and smartphones are similarly on the rise in educational settings, making it increasingly appealing to deploy applications that assist with in-class and remote educational opportunities.

As mentioned earlier, these benefits are also present in the professional landscape. By creating interesting, engaging educational materials that consist of audio and video content, it’s much easier to make learning stick.

For innovation
The best way to keep people moving toward the future of a product, service or project is to ensure that there are healthy lines of networking for collaboration to occur. Video communication provides a link that’s both seen and heard, allowing users to show examples and explain details in ways that eliminate the chance for a misunderstanding.

As The New York Times showed, such efforts can help revitalize businesses in need of a facelift or a new strategy for success. The source highlighted the efforts of Mental Floss, a magazine in need of more dynamic content and audience engagement in order to keep its content fresh and audience engaged.

The result – a weekly web show that uses video communication to bring a broad audience an array of fun facts and interesting information. As this is the organization’s primary content, using enterprise streaming media serves to boost insights and relationships among the firm’s desired viewing sphere.

Companies using video communication in this way can strengthen both internal and external bonds. What matters is making sure that the messages are timely and support ongoing engagement, collaboration and thought.