December 3, 2012


NASA uses webcasting to create excitement for information

When a major scientific organization completes important experiments, there is often extreme interest from a small group of enthusiasts and a general public acknowledgement that important strides are being made. However, getting a large number of people excited about new information is often difficult, if only because of accessibility limitations.

Businesses often face a similar problem when working to employ new policies or operational methods. There will generally be a core group of workers ready to champion the ideas and make them work, while the majority of the staff sits back and waits until they are affected by the changes. Finding a way to get more workers engaged in operational improvements is a key strategy for businesses, and recent efforts in the scientific community can provide guidance in this area.

NASA recently announced plans to use webcasting technology to make important information available to the public. According to a recent report, NASA will soon webcast.information from Curiosity, the rover currently exploring the surface of Mars. Another webcast will detail the progress being made by the Voyager 1 spacecraft. By webcasting these presentations, NASA is making information more accessible and may increase the likelihood of gaining a larger viewership.

Similarly, many organizations tend to make decisions in meetings that are closed to most employees, leaving workers guessing about why certain choices were made. By using webcasting as part of an enterprise video solution, companies can efficiently release details about new practices and policies through immersive and engaging videos. This makes the information more accessible and can fuel more rapid adoption of new processes.