March 12, 2014

Article

More video communication demand as opportunities arise

The more a business sees others profiting from a specific kind of technology, the easier it is to justify implementation of these same services in their own affairs. This has largely been the case with enterprise video solutions in the last few years, with more organizations seeing significant returns on investment thanks to enhanced social channels, better cloud connectivity and the rise in robust mobile solutions.

With all these various resources in mind, companies need to be sure that they're putting video communication in the right place with corporate operations to optimize the chance of success this technology may encounter. Keeping track of the varied and expanding opportunities that video for business could see and are already available helps firms better situate themselves for ongoing recording and messaging success.

It's all in the message
One of the key things companies should be learning about their current enterprise video options is that the success of these tools is only partially dictated by the quality of the delivery methods. The kind of content, way it's packaged and availability of these resources can also have a significant impression on how willing personnel and other target audiences are to engage with the content companies create and distribute.

According to CRN Online, there are three major elements that go into generating positive video communication. Whether it's among employees on the same team, department or organization, it's critical these factors align. The same goes for engaging shareholders, stakeholders, potential hires and the general public.

These elements are:

  • Availability. This quality is dictated by the kind of connections and network permissions facilitated by both the endpoint user and the issuing organizations. This is particularly problematic in firms that want to implement streaming video in the enterprise setting, as slowdowns in messages result in frustrated viewers and disengaged audiences.
  • Technology. Whether it's the kind of hardware, the variety of software license or the version of an app a company chooses to use, the technology used in video for business needs to match what consumers want to see, as well as how they're able to view it. Companies need to stay abreast not only of the emerging kinds of devices in the corporate realm and consumer-side. They also have to ensure that they're properly integrating these assets into their own operations.
  • Ease of use. Above and beyond the other two, if companies are using the most advanced mobile resources and fastest network protocols but aren't designing resources that are intuitive to users, it's unlikely these assets will gain traction.

Preparing for the future
According to Product Design and Development Online, these kinds of opportunities could soon see an even greater range of potential interactivity. Specifically, the National Aeronautics and
Space Administration (NASA)  may have come up with a whole new way of expediting enterprise video portal transfers in a way that makes this kind of communication and collaboration even more appealing than ever.

NASA's recent experiments with Optical Payload Lasercomm Science has helped the agency develop a means of transferring large amounts of data very quickly from Earth to space, specifically targeting the International Space Station and potentially being deployed in future missions to Mars. This technology may only be for use in the public sector at the moment, but it highlights a change in the way video communication is bundled and how data is moved from one source to another. As organizations find more durable, practical and rapid means of sending and receiving enterprise video solutions, it's likely that these kinds of tools will continue to see significant interest from public and private investors alike.