January 16, 2014


More opportunities for video communication on the horizon

There are a wide array of opportunities for organizations to diversify their engagement strategies. Many of these entities are choosing to focus more on video communication these days than in the past, realizing the benefits that video has to offer corporate culture, continuity and creativity. The result is a greater reliance on and heightened ubiquity of enterprise video solutions, all of which adds up to a more fluid business experience.

Growing support
With other firms seeing the success of video assets, it's likely that the presence of these tools in the corporate community will continue to increase. Recent reviews and market predictions are showing that acquisition and adoption of these resources is on the rise, with many making strong strategic moves now into enterprise streaming media and other kinds of network connectivity so that they can support more dynamic content in the future.

The presence of streaming and globalization is set to expand dramatically in the coming few years. That's from a report by ResearchMoz of the Glocal Video Streaming and Broadcasting Equipment Market between now and 2018. The information shows many industry leaders in the video communication division will continue to upgrade their offerings while cutting prices, thereby enticing more organizations to get onboard with this technology.

Specifically, the source predicted that the compound annual gross revenue for these products and services will grow by nearly 14 percent. These figures and revenue changes will be driven by the fact that more kinds of utilities are emerging to facilitate ongoing use and greater visibility of video communication. What's more, the quality of these messages is set to increase, calling for a strong high definition presence among corporate recording technology.

Promoting opportunities
Vendors will therefore play an increasingly important role in how these kinds of tools are priced and distributed. With so much competition in the marketplace, there could be significant benefits for businesses that wait to upgrade or acquire essential recording services, as prices will drop to accommodate greater volatility and more selection. The end outcome is still strong growth for all businesses involved, so long as they play their cards right.

This relies on companies not only upgrading their hardware, but also taking time to assess their connectivity options and generate stronger throughput resources. Enterprise streaming video is likely to grow in popularity over the next few years, the report forecasted, so it's essential that organizations have the tools necessary to generate greater availability for all users.

Facilitating that kind of capability requires that companies acquire and institute new enterprise video portals that can handle greater demand and larger files. In many cases, organizations may be running on legacy systems that were fineback when individual documents rarely were more than a few megabytes in size. Now corporate networks must be capable of streaming gigabytes of packet data, creating secure connections and monitoring these transactions for security and consistency. The amount of speed and volume such solutions require demands that firms upgrade the building blocks of the tools that support their data infrastructures.

Following trends
On top of just having to handle larger files and greater demand, there are also a variety of corporate challenges in relation to availability and security. The Oxford Mail pointed out that more industries are in need of video communication assets than ever before, meaning that networks could easily get overloaded if untrained business leaders jump into the online streaming media game too quickly.

The Oxford Mail stated that hospitals, clinics and medical schools are among those breaking into the video communication sphere in a rapid and dramatic way. These entities are not entirely familiar with what's necessary in order to be successful in a streaming media environment, with everything from doctor's notes to patient examinations now migrating to digital video media.

The source indicated that much of this ambition is being driven by the need for clear, succinct communication that is currently lacking in many medical facilities. By reducing the amount of hand-written data, health care institutions assist with digital migration, interaction and clarity of messages across the medical field. What's more, it makes it easier for physicians to share information about patients in a much more rapid fashion.

Generating more electronic health records also allows businesses in this field to remain compliant. With state and federal requirements on the rise, it's essential that health care personnel find ways to bolster their document oversight and create superior management options. Simultaneously, the addition of new networks and enterprise streaming media could likely provide a significant bolster to these endeavors.