June 11, 2013

Article

More businesses want to watch video content at their leisure

Delivering a clear, concise message is essential for any business. These thoughts and ideas are often put on video and placed online to share with other personnel, companies and potential clients, making them constantly available for later review. Some firms like to offer these recorded messages in a real-time format, though, thinking that conferencing and live events are the superior means of connecting with target audiences. It turns out that there's not much truth there, and that people in the business-to-business (B2B) and professional spheres actually like to get their video communication when it's most convenient for them.

Finding the best delivery
According to ClickZ, a recent study by Matthew Sweezey found that less than one-fifth of corporate respondents prefer live web content. In a poll of over 400 companies across the United States, research showed that 84 percent of major organizations want to have access to webinars and conferences at a later time than when these meetings were originally held. That gives corporations the freedom to review these materials and messages at their own meetings, take more notes, do research regarding a topic or review video communication later for more insight.

Since so many businesses have hectic schedules, tight deadlines and regimented work days, it's easier to get messages to everyone in an enterprise video target audience to see the recording by making it available on their time. If information is only available in a recorded capacity during the timeframe when the event is live, the chances are higher that not every CIO or front-line employee that a video is meant to reach will ever be able to participate in these meetings. Letting businesses enjoy corporate content at their leisure is therefore one of the most practical and popular methods of reaching out to personnel.

ClickZ wrote that companies shouldn't be shy of hosting live events and broadcasting them on their websites. However, the source encouraged companies following this plan to use enterprise video platforms or other tools to host this content on their sites after the meetings themselves are over. Creating simultaneous broadcasts and recordings encourages people to tune in and see the live show, granting them the option of interacting with hosts and their associated businesses. However, by building a video communication tool that later allows those who couldn't make it to see the proceedings means it's more likely that the corporation that generated the online content will get its message across.

Diversifying delivery methods
The source recommended that companies should try using dynamic web content, enterprise video tools that allow businesses to determine the kind of viewer requesting video communication and deliver each individual with the resources that best fit their corporate interests. This is a great way of making the best use of interesting corporate recordings, since these tools should be steered toward the personnel who will most appreciate the core message of each recording. Designing enterprise-level assets to target specific audience members will help creators get the best response for these communication tools.

What's more, being able to deliver business video to the viewers who need to see it most at times when it's most convenient for them increases the likelihood that these watchers will try to tune in. That's the hope of government agencies making increasing use of video communication tools, according to Government News Online.

Honing in on timing
According to the site, there are specific times during the day, week and month where people are more likely to be in front of their computers and willing to watch recorded content. Getting videos and live events online during those time frames is critical, but when the competition is hosting a similar webinar or recording, companies may struggle to get their messages seen. Since firms can't count on getting spotted during this "prime time" viewing slot, it's essential that organizations have a secondary means of getting their videos across to viewers.

There are different time slots when it's most advantageous for entities to post video content, depending on the target audience. For instance, the source revealed that consumers tend to be most active with video communication between 9 P.M. and 1 A.M. While these hours wouldn't work for corporate messages between employees or in a B2B capacity, if firms are concerned about sharing internal recordings with the general consumer public, this is the best time to hold webinars, share content or broadcast past events. Honing in on these kinds of time slots for business content requires determining when target customers and partners hold their meetings and when they're more likely to have free time at their desks.

As companies continue to try and cut costs while still improving performances, they need to consider online outlets much more closely. Government News Online wrote that cloud-based video sharing and enterprise video hosting can help organizations of all kinds save money without harming their visibility. In fact, these recordings can actually enhance operations, making them ideal even for entities without tight budgets.