March 24, 2014

Article

More businesses moving to the enterprise mobile video landscape

As companies expand their operations, the need to keep their ideas moving as fast as their workforce is becoming an increasingly pressing need for a variety of firms. Getting the right resources in place to facilitate these kinds of operations can be helpful to businesses that want to see the most potential and return on investment from their various operations. To do this, enterprise streaming video and mobile options are coming together to form a more cohesive, collaborative environment.

Creating new opportunities
According to Streaming Media Online, the future of enterprise video solutions in the mobile landscape is set to keep going strong for the foreseeable future. The source pointed to a recent market study by Ooyala that showed global demand for these services increased by 15 percent in the third quarter of 2013, with other signs pointing toward two-thirds sector growth by the end of 2017.

Such massive expansion is being fueled by the ongoing consumption of mobile devices, including smartphones and tablets. Organizations the world over are allowing staff members to implement these devices in the corporate landscape, thereby generating more connected in-house opportunities that serve to enhance the overall experience associated with video for business in the portability sector.

With these factors in mind, it's becoming clear that corporations need to cash in on the video communication dollar quickly to ensure that their staff are getting the most fluid and intuitive messages possible. Ooyala's report showed that the market for video in the mobile landscape has been growing for the last few years, with strong trends toward ongoing growth. That means it's vital for businesses to boost their operations in ways that allow for easier transmission of these kinds of recordings.

Enterprise mobile media is therefore emerging as a leader in corporate communications, bringing people together regardless of physical location or personal background. By uniting diverse workforce, companies can stand to earn more money and generate more positive sentiment toward organizational endeavors.

Recognizing advantages
For the businesses coming into these tools now, enterprise video solutions may sound like a novel experience when coupled with mobile deployments. However, the sentiments shared by Ooyala and corporate audiences show that it's a market segment that is likely to entice many more corporations in years to come.

This is backed up by recent migrations to video for business in the portable landscape from major brand names. Economic Times reported that Proctor & Gamble and Coca-Cola, two of the biggest distributors of softlines and home goods, are now pursuing opportunities in the enterprise streaming media environment. Incorporating mobile into the equation is projected to help these well-known players make even better use of their investments by spreading these messages to broader audiences in a more rapid and agile method.

Making a statement
It's important to note that Economic Times named these two organizations as among the top advertisers on the planet. As such, they're only just now taking advantage of the huge global mobile audience that video communication can engage. By doing so though, the source indicated that these brand giants intend to enhance their customer engagement and generate even more revenue, thanks to the clarity of message and flexibility that video for business offers.

That's because the availability of enterprise streaming media is much more easily accessed in a smartphone or tablet capacity, connecting target audiences with intended content no matter where they happen to be. The Verge added that even businesses that have always existed online and in a somewhat portable fashion are now jumping to mobile video communication technology, including notorious file sharing site BitTorrent. Such a change helps these firms reach their intended viewers far more effectively, making mobility a sound addition to any in-house recording program.