May 13, 2014


Mobile technology helps promote more video communication

The availability and prominence of mobile technology in the workplace is on the rise. According to Cisco, the prevalence of smartphones, tablets and similar tools in the consumer landscape is approaching a two-to-one ratio, with more portable hardware than there are people in the United States. Such high saturation is having major impacts on how organizations function, with more portability associated with everyday operations in the reality landscape, among consumer audiences and even among enterprise workforce.

Mobile management
As more businesses begin to add employee-owned smartphones and tablets to the IT environment, corporations are also coming up with applications that specifically cater to these devices. Bring-your-own-device solutions are increasing the ability for personnel to work wherever and whenever best fits their workflow and assigned tasks, as well as helping organizations cut costs in a variety of ways.

One of the leading outlets for saving money is turning out to be the very ways in which firms interact with their workforce. The presence of enterprise video solutions, platforms and portals that support portability allows staff members to maintain a high level of engagement and superior knowledge of corporate happenings without getting tied down to a desk or a set meeting schedule. Such flexibility and ongoing ease of access is propelling video communication into a whole new realm of importance in corporate operations due to its effective integration into the mobile landscape.

According to David Hodgkinson of KPMG, part of the appeal of mobile technology in the enterprise landscape is that it allows for an integrated experience, mingling video communication seamlessly into industry environments. The growing demand for ease of access and comprehensive interaction between business and consumer outlets is pushing for adoption of superior mobile and IT assets. What’s more, the need for mobile-first strategies and applications that support portability in the corporate world will be a major factor in how corporations move forward in 2014.

As The Financial Brand, there’s more need than ever before to add mobile solutions to video for business. That’s because more target audiences are engaging in corporate operations and everyday workflow, financial inquiries and general communication through portable devices.

“The bar has been raised for mobile self-service,” said Banno CEO Wade Arnold. “In 2014, organizations will have to provide improved levels of individualized engagement and simplified consultation. If done well, institutions will be rewarded by gaining intimate customer knowledge that can be used to improve revenues and communication.”

Increasing the signal
No matter the level of interaction or the material being discussed, it’s necessary to ensure the right amount of transparency and degree of face-to-face engagement. Mobile options make it easy to provide access to important notices and information within the enterprise landscape, so long as organizations are making use of the right deployments in these veins. Video for business provides a much more thorough understanding of material and enhanced visual engagement, making it a leading contender in corporate communications.

The Huffington Post added that the quality of recordings themselves can have a significant impact on the willingness of audiences to engage with these deployments, as well as what people take away from the viewing. That’s why it’s so vital to offer a solution that does more than just send messages to personnel.

Other aspects to consider when deploying video for business include:

  • Delivery system being used
  • Content of the recording
  • Desired outcome for each message
  • Target audience
  • Endpoint accessibility
  • System integration

More face-time
The quality and consistence of video communication are of utmost importance to audience interest and acceptance, the Post noted. There’s more outlets for marketing and interaction today than ever before, with all of these various outlets pulling on people’s attention. If a company wants to engage and retain audiences, whether they’re internal or external, its content needs to be compelling and concise.

This is part of what’s driving more video communication in the mobile landscape. While more consumers and corporate personnel are picking up portable hardware, the need for face-to-face interactions isn’t lessening. It’s just harder for some people to find access to these kinds of engagement, it seems, due to the increased amount of time corporate officers are spending working with technology instead of directly with people.

Modern business operations don’t leave time for many personnel to meet directly with one another however, Sys-Con noted. This in turn is leading to more mobility, as employees take their jobs with them wherever they travel. It’s also making the need for video communication much stronger, since these recordings offer the facetime workforce wants without getting slowed down by mandatory meetings.

As the business world continues to change, companies are challenged to meet workflow needs while optimizing time, money and employee engagement. Video for business allows organizations to easily obtain all these goals, creating custom content delivered through affordable enterprise platforms in mobile applications that also provide the facetime workforce requires in order to promote retention and engagement.