November 13, 2014

Article

Mobile options improve video for business visibility

As more options continue to come online for enterprise video communication, so too do organizations find that their audiences are growing. The range of devices, networks and other outlets makes it easy for video messages to proliferate the ether, but cutting through the rest of the noise created by companies with similar missions remains up to the content generators and the platforms they choose.

One of the most influential of these services today is the presence of mobile devices. Smartphones, tablets and other wearable technology is becoming proliferate in the enterprise environment, as well as in consumer landscapes. This makes portability options ideal for marketing, retail, professional services and medical providers, among other opportunities. The real challenge for firms simply remains gaining the necessary visibility for their products in the video for business arena.

For that, Tech Target stated, it’s necessary for organizations to think about the technology itself. Instead of getting caught up in who is going to see content, it’s necessary to first prioritize how, when and where they’ll encounter it.

Learn more about enterprise video content management.

Focusing opportunities
An entirely internal deployment can be offered on a local server, so long as personnel are only meant to access content while in-house. Similarly, localized video communication is acceptable for retailers that want to target personnel or people in-store. If these messages aren’t meant to be truly portable, it’s fine to house them in this kind of infrastructure.

Yet this is not the norm for most companies, nor is it a situation that optimizes the use of video for business. Today’s viewership is mobile, just like their technology, and they want to be able to access essential updates and informative content while on the go.

“We are definitely seeing video expanding across many different use cases — way beyond the meeting room,” Andrew Davis of Wainhouse Research told the source. “While visual communications is a rapidly growing mode of communications, it will never be used all the time. However, as the technology improves and prices come down, we will see more enterprises deploying

applications.”

The presence of video for business in the mobile landscape will likely continue to be spurred along by the growing proliferation of this kind of technology. At the same, this IT option is also getting a boost from internal providers, with enterprise video streaming and other kinds of tech within the corporate landscape all turning toward mobile devices as key connectivity tools.

Changing ideas
These two initiatives strike a balance between supply and demand, as Tech Target highlighted. The more people bringing mobile devices to work, the greater the corporate interest becomes in catering to these tools. At the same time, when mobile video for business becomes a more significant presence, so too do more employees and individuals feel compelled to bring their mobile devices into the business environment.

Such initiatives have helped to reshape the way that people think about corporate communications, the source continued. There’s an ongoing shift away from traditional engagement toward advanced, personalized and intuitive video for business, as this solution encourages individuals to connect to messages on their own time and at their own pace.

The end result is a more satisfied audience that’s likely to connect with content both for pleasure and business. This also helps solidify mobile viewership and establish a stronger connection between individuals and organizations.

Improved implementation
Having people link a positive idea to a product, service, company or deployment is nothing new. The addition of mobile devices to this equation though makes video for business far more compelling in terms of corporate growth and innovation opportunities. As the Winnipeg Free Press put it, these opportunities make it more appealing for individuals and organizations alike to make use of video communication, since both audiences enjoy spending more time in this environment.

Such a development means more positive connectivity opportunities for people at home, on the go, in the office or wherever else they might engage with video for business. The source pointed out that in Canada alone, individuals spend about 75 hours a month online watching recordings and using their smartphones or tablets. That means the opportunity for better implementation, visibility and engagement is increasing all the time.

It also serves as a strong indicator for corporations that this is the medium through which most people today want to interact with enterprise streaming media. With an increasing population of young people in the enterprise environment and a greater influx of complex IT enhancing the range of corporate messages, it’s up to businesses to make the most of these opportunities. The best way is by putting content into the outlets that people prefer, a situation that’s increasingly indicative toward mobile devices.