May 15, 2013

Article

Mobile management more important for business video resources

Companies need to keep up with the technology trends of the time. These assets present new, unique ways for organizations to dominate the video communication world, picking up on the ways that personnel prefer to engage videos and watch important messages. One of the biggest emerging patterns that businesses need to be aware of is the increasing proliferation of mobile devices, since more personnel are moving to Bring-Your-Own-Device (BYOD) landscapes and are more willing to watch videos while on the go than at their desks.

Changing face of corporate architecture
This revelation in video communication statistics comes from comScore. The research firm's recent study, 2013 Mobile Future in Focus, showed that one-third of all video messages are now watched on mobile devices like smartphones and tablets. What's more, the rate of growth in the acquisition of these devices is continuing to increase much more rapidly than desktop and laptop PCs. The global population of smartphones and tablets is also blossoming at a much greater rate than other hardware, with some international entities showing up to two-thirds saturation of mobile presence among the general population.

Considering that so many BYOD programs are encouraging personnel to bring these devices with them to work, targeting tablets and smartphones for corporate business recordings makes a great deal of sense. Harnessing the resources that staff members are most accustomed to and have readily on their persons at all times, even when out of the office, encourages constant contact with corporate culture and delivers important internal updates to personnel no matter where they are. On top of that, with the rise of mobile deployments similarly boosting e-commerce around the world, companies should be targeting smartphones and tablets as their primary advertising and sales training initiatives. If businesses are mindful of how their personnel are going to have to relate to consumers, they can better implement resources to assist sales and marketing staff in the capacity that they will be engaging customers in most frequently.

Video communication channel shift
Business Insider wrote that a study by BI Intelligence showed that tablet usage was becoming much more pervasive than any other kind of technology for video communication. The source stated that tablets are commonly shared or viewed simultaneously by more than one person, making them particularly useful for corporate meetings. These devices facilitate a greater range of job tasks and have large screens that make small details in business videos easier to see. As companies target more mobile users, tablet integration in BYOD programs and encouragement toward these tools could result in a dramatically different business landscape than what people see today.