May 31, 2013


Mobile deployments bring more versatility to video offerings

The more companies try to make use of employee resources, the more in tune these entities become with their workforce. Increasing the availability of the tools personnel most like to use ensures heightened software adoption and greater levels of employee engagement in terms of getting onboard with corporate offerings. If organizations are trying to make personnel adopt a new, unfamiliar deployment, the best way to do so is by implementing these resources in the most comfortable and familiar capacity for employees.

This trend is increasingly swinging businesses toward bring-your-own-device (BYOD) programs, options that allow personnel to use their own smartphones and tablets as part of their daily work activities. Implementing business video and human capital management software applications in a mobile setting helps companies enjoy greater depths of acceptance and implementation than using computer-based deployments alone, as well as helping staff gain access to important data no matter where they are. Since organizations are allowing employees to implement BYOD options, companies only need to pay to create and curate software resources. The hardware needed to use these options is supplied by the personnel themselves, meaning it’s easier and cheaper than ever for businesses to take advantage of mobile opportunities.

Taking advantage of mobile
As Misco News wrote,the integration of enterprise-level mobile tools has made them an intuitive choice for the business environment. These smartphone and tablet options have greater computing power and increased flexibility compared to older cell phones, and with the popularity of these devices increasing all the time, companies have been able to enjoy much greater levels of adoption and engagement through BYOD opportunities compared to basic computer deployments alone.

The proliferation of mobile devices is also nothing to be scoffed at. According to a Strategy Analytics study, the instance of video communication tools in this landscape is predicted to increase more than 20 times its current level over the next five years. That means that organizations looking to get involved in business video tools now could be ahead of the curve and well beyond their competition by the time these other entities realize where trends are taking mobile business users. As the popularity of these tools increases, so too will the reputation of the firms knowledgeable enough to get involved in these opportunities early. What’s more, getting into the game ahead of other organizations will give corporations the chance to fine-tune their offerings before other companies can pressure their deployments or encroach on their viewing audiences.

The source wrote that mobile video tools, streaming media and collaborative capabilities are among some of the most desirable outcomes companies can achieve by integrating BYOD and recorded messages. There are many indications that enterprise video and mobile deployments will become integral parts of modern business information dissemination designs in the coming years, combining the cheapest and easiest avenues of reaching consumers and employees alike. Misco stated that these mobile deployments allow organizations to run more efficient and cost-effective applications, cutting the need to invest in individual devices for every worker but still being able to reach the entire workforce with a single application.

Gaining better video input
BYOD strategies allow organizations to cut costs and integrate business experiences into every element of their workers’ lives. By creating a resource that staff can take with them and access anywhere and at any time, companies effectively can make themselves more deeply in tune with their employees’ desires and demands. This in turn can facilitate better communication and enhanced performance from staff members of all kinds as they can turn to essential training and review data whenever they need it and wherever they are.

Fierce Mobile IT wrote that this ability to go anywhere and be accessed anytime is what is lending more weight to the mobile video communication argument. The source stated that employees are able to look at essential messages whenever they need them, increasing collaborative opportunities and furthering better employee integration with corporate ideas and other workers’ lives. Forging these bonds makes it easier to establish relationships and ensure long term retention of core personnel.

“Although the mobile video collaboration market is still relatively small, support for mobile devices is becoming a core component of nearly every enterprise video collaboration solution on the market,” said Kevin Burden of Strategy Analytics. “Enterprises are clear on how improvements in communication are wins for worker productivity and work flow efficiency.”

As companies make more use of public-sector mobile devices as part of their BYOD plans, so too are personnel gaining more insight regarding their businesses’ operations and internal functions. This heightened comprehension and better visibility throughout the organization can help encourage more interaction among personnel of all levels. Facilitating video communication for internal use and mobile deployment grants better understanding of employee demands while granting staff members the ability to do their jobs better.