April 10, 2013


Media integration makes businesses more competitive

Having the right tools to help everyone get their jobs done successfully is vital to the ongoing health of an organization. Finding resources that do more than just facilitate completion of work tasks can help these businesses rise to the next level. Integrating enterprise video solutions is becoming a more popular trend in leading organizations for these reasons. The service allows for the accurate and timely spread of essential information and creates an outlet for corporate success beyond everyday practices.

Enterprise video tools have revolutionized the way that companies communicate internally and send messages to the general public. Especially in very competitive markets, this can make a significant difference in the number of contacts a business makes, how it sets up deals and where its primary consumer audience is based. Use of mobile devices and cloud computing has given organizations that once wouldn't have been able to make use of video communication some of its key users.

That's been particularly true in the academic world. As The Globe and Mail wrote, integrating more media solutions into the classroom has become a standard practice, and video tools have followed suit in many cases. Higher education institutions have increasingly implemented internet options and multi-channel technology in lecture centers and as part of traditional classes. This has allowed schools to reach a much broader audience, dramatically boosting the number of students who can take a specific class by adding recorded seminars and regular sessions to online versions of the same material.

Learning about video benefits
Such video communication is now making its way into the traditional classroom setting as well, The Globe and Mail stated. The addition of recordings to regular teaching sessions will grant more people access to higher education, making schools more affordable and information more readily absorbed. This could help expedite the overall time it usually takes people to earn advanced degrees, as well as making the schedule for such sessions more flexible. People can easily become lifelong learners when given access to resources that are always available and still provide the same quality and depth of comprehension that a face-to-face education would deliver.

"Different regions, different locations, different education situations trigger different needs," eLearning specialist Allen Partridge told the Manila Bulletin. "We're seeing a lot more interest in blended solutions, solutions that combine the live responsiveness of an educator or guide with the convenience of time-shifting, and having asynchronous learning materials."

Increasing opportunities for all
The Manila Bulletin stated that the way people obtain learning opportunities has shifted considerably since the addition of cloud computing and video communication tools. These outlets allow schools to share their resources in a more comprehensive, affordable way, both in terms of monetary and time requirements. Instead of a person needing to give up a job and put a career on hold in order to earn a degree, that individual can take classes whenever is most convenient and still get the high level of understanding and topical prowess as a person who sat through traditionally scheduled class hours.

Schools are able to reach more people thanks to the proliferation of mobile devices and traditional computers, but the addition of video messages has made these interactions more beneficial for students. Higher education institutions are spending more aggressively around the world on internet and video tools since these products have been shown to dramatically increase the availability and quality of learning, even in remote locations. As the Bulletin pointed out, the realm of college and university education is no longer limited to individual classrooms, and taking on resources that allow for more global presence can better prepare students for the working landscape they should expect to see moving forward.