June 27, 2013


Making streaming videos helps with connectivity issues

Getting messages out to investors, employees and corporate partners is important. When sharing content on this scale, businesses need to be certain that they're putting plenty of thought and effort in crafting the perfect video communication assets to help their viewers get the most insight and positive outlook possible from the information being shared. These recordings allow for greater transparency and communication among a variety of target audiences, so creating the best video content possible is desirable for any operation.

Handling connectivity issues
The problem becomes, how do organizations ensure that their viewers are getting these messages? In many cases, if the Internet connection of a recipient is too slow or bandwidth restrictions get in the way, companies could be putting out award-winning video content that their partners may never get to view. According to the Organization for Economic Cooperation and Development, the United States is ranked 15th in the world for overall broadband portal penetration, meaning the connection speeds and throughput rates of U.S. internet providers is still slower than those enjoyed in other countries. This ranking also barely puts the U.S. above the OECD average for standards of online usage, with barely one-fourth of the population serviced by a high-speed, Fiber, LAN or cable connection. With such slow options to choose from, business video communication could get lost in the loading screens, seeing as many people will stop watching a video before it even begins if it takes too long for it to buffer.

What's more, Forbes wrote that this broad spectrum of potential providers and connection methods has resulted in a highly mixed, non-uniform set of solutions that results in some users having much better quality and content availability than others. For organizations that need to provide a consistent enterprise video experience, this can cause considerable headaches and concerns regarding the overall acceptance of business recordings. If certain users or corporate partners have slow connections and consistently can't watch video deployments, they may refuse to use the service at all. This can constitute a significant loss in terms of communication, collaboration and investment possibilities.

Getting around the problem
In order to avoid these issues, streaming video has become an increasingly popular option. This outlet allows an entire recording to begin loading immediately, giving users an instantaneous start time. As people watch corporate communications, the video continues to load in the background. This also allows viewers to stop watching or pick up from where they left off seamlessly, or gives them the ability to skip ahead to any other point in the recording without waiting as long as with a traditional video deployment.

As Forbes pointed out, the number of people using video and the volume of data generated, shared and consumed in association with these deployments continues to grow every day. Boosting the amount of available information and streaming capabilities will help improve the overall acceptance of business video deployments, but that may still be a long time coming. According to the source, the National Broadband Plan is meant to help set the course for how Internet connectivity will continue to grow and change in the U.S. over the coming decade, but there may not be enough guidance or direct action associated with this plan to turn a fully integrated America into a reality for some time.

Forbes wrote that one of the major reasons for improving American infrastructure lies in the overall return on investment that these endeavors can offer all users. Businesses of all kinds can increase their connectivity and collaborative capabilities with faster connections, sharing media and streaming business video much faster than they can even today. On top of that, once faster connections are standardized, companies would be able to save money each month compared to current costs on Internet access, allowing for even more online integration and resourcefulness.

These aren't the only factors that should push for more government and private-sector infrastructure improvements, but they are significant factors for organizations looking for the best way to structure their enterprise video portals. When creating companies can't be certain of their recipients' capabilities, they must put out content that will have the greatest ease of access and use.

TV Technology added that the future of online media and especially video communication tools lies in creating better appliances and delivery methods that can be supported by a range of connectivity options. With network speeds building all the time, regardless of how slowly they seem to be ramping up, there are always new options for sharing. At the same time, video files themselves are continuing to increase in size, making it difficult for companies to transmit these entire recordings at a single go. Therefore, moving to streaming business video could be the best solution for avoiding latency and increasing viewing options.