March 28, 2016


Making flexible work schedules easy through video

Flexible work schedules and arrangements are among the most discussed business practices under debate these days. Do they really attract and retain top talent? Are they truly an effective means for improving productivity? Numerous studies conclude that they do. In 2014, a major analysis of nearly 700 information technology sector employees conducted by University of Minnesota sociologists found that modified work environments decreased work-family conflicts, improved the sense of work-life balance and empowered employees to perform better.

Countless other studies and surveys could be examined as well, but it’s unnecessary. Many employers in the United States are already aware of the well-cited benefits of flexible work schedules. But some are still cautious. An air of uncertainty remains over how to enable remote work strategies. Finding the right setup seems difficult. It doesn’t have to be, though. By putting video supported by an enterprise content delivery network to use, companies will find the path to flexible work arrangements is made easier.

Benefits and challenges
Time and money saved are two obvious advantages of remote workers. An enhanced quality of life, lower fuel costs and potentially uninterrupted concentration make the arrangement even more appealing. There are challenges, however. This is especially true in the early stages, when the transition is first underway. Isolation, a vague sense of work boundaries and the risk of miscommunication or a lack of priority are legitimate employer concerns. Thankfully, they are concerns with a solution.

Communication is the key to the success of flexible work schedules. Clear and consistent dialogue between employers and employees, between colleagues and with clients keeps the process moving. Video conferencing can make all the difference in the world when it comes to facilitating these relationships. Being visible during calls or meetings reinforces a remote employee’s presence and their investment in the business at hand.

Unified communications – in other words, an integrated network across all devices and platforms including telephones, email and especially video – allow exchanges between real and virtual parties as if they were sitting across the conference table from one another. So long as your company has implemented the right IT infrastructure to enable flexible working, you can take advantage of the reduced operating costs that are saving companies billions of dollars each year, according to HR Zone. A key component of this infrastructure is the right enterprise content delivery network.

The importance of an ECDN to hiring
Content delivery networks will carry over half – 62 percent – of all global Internet traffic by 2019, up significantly from 39 percent in 2014, Cisco reported. Even more illuminating was Cisco’s finding that the networks would deliver 72 percent of all internet video traffic within three years as video traffic grew to account for a stunning 80 percent of all consumer Internet activity. Numbers like these cannot be ignored by companies preparing for the future. Video will be the world’s biggest communication medium in a very short time. Any who overlook it will be left behind.

Don’t let that happen to your business. Rather than commit to an expensive replacement of your legacy network, take advantage of the affordable alternative that is an ECDN. Doing so allows you to send data out to users without creating new complexity in the data center. That is, you get to rely on a bolstered version of your current network to harness video in a way that makes you competitive with other companies also vying to attract candidates through the perks of flexible work arrangements.

Every company wants top smart, talented employees. But they don’t want to break the bank to get them. This is where the cheap video-hosting capabilities of an ECDN come into play. You’ll never need to worry about connecting with remote employees at even the most heavily trafficked moments, giving you the greenlight to sell flexible working possibilities in job interviews.

Having a reliable system for video delivery – one that is prepared for the increased traffic of the coming years – affords companies the kinds of possibilities that are too enticing to ignore. As the trend of flexible work schedules becomes more and more important to recruiting top talent, video will only grow in importance. Don’t miss out on it while you have the chance.