May 8, 2013


Making better use of business video communication helps consumers

Considering the number of computers, laptops, smartphones and tablets owned and operated by consumers today, the availability of private citizens is almost unlimited when it comes to reaching them with business video solutions. Companies have many methods available to reach their target audiences, including email ads, on-site hosting options or third party video content delivery services. Whatever strategy corporations choose to employ, ensuring that these options are actually helping clients make the right choices requires driving messages that provide more information about products, services and the way these solutions can help people every day.

Medical breakthroughs in video
One of the biggest industries with the potential to help people is healthcare. Doctors and clinicians strive every day to ensure that everyone they see in their offices is treated quickly and accurately in order to get them back to health or fix whatever problems may be ailing them. Sometimes, though, providing patients with detailed instructions could cause them to forget critical information. There are many reasons why people forget the doctor's orders, be it nervousness, illness or lack of interest, but having a way to refer to these instructions after the appointment could be a critical step in providing urgent care.

Health Tech Zone wrote that more healthcare firms are taking advantage of video communication tools for that reason. The source explained that everything involved in the price of visiting a doctor, from transportation to filling prescriptions, is becoming prohibitively expensive for many people. Doctors are still interested in helping those with little money or an inability to reach medical offices, however, and enterprise video solutions are helping some clinicians bridge that gap.

Recording tools give doctors a way to impart vital care directions on any viewer who sees the message. These resources can discuss any number of medical conditions, treatment plans or warnings about current trends in infectious disease. They can offer specific instruction to a single patient, or they may be used to reach a wide portion of the general public. The flexibility of these tools is part of what is making video communication so popular in the medical field.

Getting the right sickness
Another way that doctors and patients benefit from video tools in healthcare is by helping clinicians diagnose and treat people in the first place. Health Tech Zone wrote that the availability of video tools in consumers' homes makes it easy for patients to record their symptoms and capture physical problems on camera, allowing a doctor to review the message and make a diagnosis. For people who can't make it to an actual medical setting, this is an ideal solution for facilitating proper and timely care.

The ability to connect doctors and patients across broad geographic and financial barriers is changing the way the healthcare industry operates and may yet revolutionize how people get medical care. Video communication tools are having a similarly strong impact on the way modern businesses function. Many companies, regardless of industry or size, have seen the value in integrating video tools into their array of services in order to better connect with consumers, clients and their own personnel. According to The Australian, part of what is making video communication so flexible and accessible today is its integration with the cloud.

Working farther, faster
Just as with consumer video, business tools can reach more far-flung partners and remote offices thanks to the innovation of the cloud. Merging these two technologies has created an atmosphere where collaboration and fast turnaround on corporate deployments are becoming more fluid, even at great distances. Cloud hosting allows companies to choose the services they want at that moment for their enterprise video solutions, ensuring that they don't spend more on products or services they don't require. Businesses can also easily scale up these solutions to fit changing demands.

The essence of video communication tools themselves has also changed, The Australian wrote. On top of simply being able to launch recordings in a framework that gives it much broader signal, video tools are now much more widely accepted and understood by consumers and staff members. People make use of these resources in their daily lives, making them equally accessible to consumers for medical purposes as they are to sales representatives or HR personnel for internal corporate communication.

As the source stated, the biggest factor in reaching this outcome has been the increasing affordability of enterprise video tools. Giving companies more leeway in the kinds of video resources they acquire helps make the final recorded products more engaging and successful on delivery. With more personalized video suites now making their way to individual businesses, there is much greater potential for video to take over even more facets of personal and corporate communication.