June 17, 2014


Make the most of video communication with three simple tips

Remember the good old days when companies were capable of making a sale, engaging an audience or making a meaningful interaction possible just by going and talking to people face-to-face? There’s a growing shift from door-to-door sales in the corporate and consumer sphere, as well as more interest in better service toward the tools and interfaces people prefer that help them make better choices for their own lives.

Creating optimized content
To be fair, video communication helps corporations communicate with individuals in the business landscape in ways that never used to be possible. At the same time, when corporations fail to steer these options toward the kinds of solutions and interactions that really matter, it’s easy to accidentally deploy tools and resources that aren’t really in line with what corporations want to achieve. This may help businesses confirm their self-affirmation standards in terms of creating content, posting it online and making it accessible to enterprise media platforms, but that’s not necessarily a situation that’s actually going to help businesses accomplish their enterprise goals.

The take-away from these kinds of interactions should be that companies have to always be on the lookout for options that help them accomplish their goals, realize better customer service and create a positive enterprise video environment where people feel good about using corporate deployments. When trying for better kinds of operations, enhanced usability and the option to increase personal agency toward information, learning and other assets, it’s important that businesses have the right video communication resources to facilitate these ends.

Keeping these ideas in mind, there are three big reasons to consider video for business and the ways in which these assets can best be deployed within enterprise operations. Here are some of the critical factors to consider when thinking about how to best use these types of various business options and the kinds of services they can help employees access.

Providing the content
The first thing to think about his what kind of content is being offered to employees and how it’s delivered to individuals. Whether it’s navigating open networks, integrating superior integration solutions or helping to manage the kind of message contained in video communication, there’s constantly changing and evolving insights associated with these kinds of advanced data solutions.

Online Video stated that it’s important to do a few critical things when it comes to cultivating appropriate content┬áregarding video for business:

  • Limit recording time to exactly as much is essential
  • Make the message tell a story
  • Engage rather than educate audiences
  • Create content aimed toward products and services
  • Inspire individuals
  • Add emotional content for enhanced response

Make people more active
It’s important for businesses to be aware that giving workforce insights and information about what they should be doing and the kinds of assets available in the business environment to facilitate these actions. At the same time, it’s important to make sure people are taking these insights to heart and internalizing the fire and motivation to move that businesses need to make their video communication as effective as possible.

If workforce isn’t interested in doing anything based on the enterprise media solutions they’ve seen in the corporate environment, corporations are losing out considerably on what they can actually garner in terms of return on investment from these kinds of media liabilities.

The most vital aspect of success in these kinds of environments is the availability and clarity of a call to action. Online Video stated that creating a call to action helps motivate individuals to actually do something with what they’ve learned and put these resources into everyday operations. When individuals are able to retain and act on what they see, it’s easy for corporations find value in the kinds of video for business deployments companies create.

Stay true to corporate culture
The most important thing, above all, is that organizations remain true to themselves. In many instances, corporations may try to come up with a certain spin or interactive presence that presents what they want to seem as for a corporate entity, but this often robs organizations of the positive benefits that can come with making honest face-to-face interactions with employees.

The VAR Guy stated that it’s necessary to make a few critical adjustments to enterprise streaming media so that the content of recordings touch individuals on a personal level and come across as organic, meaningful content. The top options for organic enterprise video communication include:

  • Providing an honest person to provide the overall message and delivery
  • Share real stories about content and subject matter
  • Don’t put a corporate tone to every recording
  • Cut down the complexity of language and eliminate enterprise jargon
  • Touch on important and timely concerns

Taking note of these ideals and interests helps corporations ensure that their video for business assets are in step with corporate goals. Channeling excellence into every enterprise media solution helps ensure a positive outcome and greater financial success for corporate recorded resources.