The town and school district of Hudson, Ohio, recently announced plans to deploy a business video solution that will allow local government groups to stream live meetings and showcase other video content for constituents, the Hudson Hub Times reported.
According to the news source, the new program involves major updates to the town's website and supporting infrastructure. These advances allow residents to stay better informed about the government and school district while also creating transparency and improving communication.
Jody Roberts, communications manager for Hudson, told the news source that the program is already paying dividends. More people are visiting the site and using the video content. They are also commenting and using innovative communications tools to interact with the government, cutting down on phone calls and other disruptions to the work day.
This type of program is becoming popular in the enterprise as well. Using corporate sites to release video for either marketing or internal purposes can improve collaboration between employees and customer service. However, such strategies should be accompanied by content delivery network infrastructure to support video streaming.