May 15, 2013


Laying out enterprise video plans helps build successful messages

Going into any corporate endeavor without a solid plan can lead to disaster. Organizations need to know what kinds of tools they want, how these resources work, what they want to achieve with these utilities and the audience these assets are meant to target. The answers to these various questions can be as diverse as the kinds of technology that companies are trying to employ, but understanding the landmarks and metrics associated with these initiatives can help organizations determine whether their deployments are successful or worth further assessment.

Right tools for the job
Video for business is just such an area in need of careful appraisal before companies try to implement these options. Getting the right tools for the job means more than buying a whole suite of video communication resources. It requires purchasing the right assets, the ones that will serve the best purpose for internal transmission of important messages and facilitates the best quality of image, production and playback.

Entrepreneur wrote that some organizations will spend well over $1,000 for hardware and software when first getting involved in video for business, but this level of expense isn’t always essential. In fact, the source stated that many firms should be able to get all the solutions they need for under this $1,000 figure. High definition recording equipment, dedicated enterprise video portal options and the man hours spent writing a script for these corporate videos should all be figured into the final product and used to determine its overall value. If companies are finding that their investments are well over their returns, or else are falling close to breaking even, it is time to reassess the way these tools are being used and the kinds of resources organizations are maintaining.

Working on style
The other critical element of successful video communication is ensuring that the overall message is clean, concise and tight. That may mean writing a script to avoid wasting time in front of the camera, as Entrepreneur pointed out. Though this strategy may require more front end work by planning, writing and storyboarding the entire video beforehand, it ensures fewer retakes and more targeted overall recordings.

Understanding what businesses want to do with their videos will help them engineer quality assets that can be reused as needed and provide unified information across all departmental and delivery constraints. These resources are valuable to organizations of all sizes and can have a significant impact on engagement, revenue and corporate culture.