December 4, 2012


Isolating video minimizes impact of technology

An enterprise video program can take on a variety of forms in organizations, leading to companies taking diverse approaches to the technology. However, many organizations use this versatility to leave their video programs underdeveloped, putting them in a position in which they are not getting the most out of the technology.

According to a recent AV Network report, a significant number of businesses adopt video and use it in isolation. They may deploy the technology for company-wide meetings and for some training modules, but these siloed and small-scale uses for video fail to make the most of the technology's potential. While using video for meetings and training is a valuable tool, organizations can gain even greater benefits by making video a natural part of day-to-day operations.

To accomplish this, companies have to identify their broad communications strategies and methods and develop ways to use video within these frameworks, the news source explained. Business streaming services play a major role in this process. Such solutions enable companies to weave video into applications and services delivered to employees. As a result, employee-created content and managerial messages can be shared between workers to foster collaboration and engagement. In turn, workers benefit from the inclusion of video and can get the job done more effectively.

While this vision for a video system that is fully integrated with enterprise operations offers significant potential, it also comes with a risk – network disruption. Large-scale video distribution can put a major strain on the corporate network as a whole. Therefore, businesses making an investment in large-scale video programs often find that the best path to a significant return on investment is through strategic network upgrades that streamline content delivery.