July 5, 2013

Article

Improving video streaming requires better testing

There's nothing that can ruin a streaming video presentation more quickly than having the video continually fail to load. When employees and corporate partners need to see important business messages or learn about new happenings with a certain organization, having ready and reliable access to business video is critical for maintaining audience. If these delivery methods should fail, issuing companies could lose out entirely on their video investments. That's why it's so important for firms to ensure that their connections and software portals are able to handle the kind of demand that streaming video creates.

Ensuring connectivity options
As Streaming Media wrote, it's critical for businesses to test all of the elements associated with enterprise video solutions. That means looking beyond what goes into the recording and studying how audiences will interact with these resources. Not all companies use the same bandwidth settings or implement like cloud, Internet and other kinds of vendors. In some cases, firms may even still be utilizing old connections that provide very slow download times and require a considerable amount of waiting in order for a recording to buffer. Getting around these issues means delivering recordings through a dedicated streaming media portal or finding other methods of hosting messages in a way that makes them easy for all potential audiences to view.

"Dedicated bandwidth is really, really important," said Andrew Lipson of Synaptic Digital. "It's one thing to say 'We can give you a T1 line' or 'You can get on our connectivity, it's all great.' It's not great once the rest of the people start using the network. Make sure that you try to at least partition your bandwidth or make sure that you're testing at the same time you're going to broadcast so you know what the real-world environment is going to be before you hit Stream."

Looking into issues
Streaming Media covered a video communication panel in New York City that brought together a number of top minds on the subject. The source stated that these experts stressed that it's essential for companies to build on their enterprise video solutions in a way that allows their internal bandwidth to support their recordings and other message deployments. Otherwise, these entities may miss the mark entirely with their enterprise video tools, no matter how good the overall content may be. Ensuring that clients, consumers and employees are actually able to view these messages is the only way to be certain that companies will be able to experience any kind of return on investment for their video deployments.

Boston Online wrote that part of ensuring that these resources are viewable at all times means that better bandwidth must be a given with all businesses. In cases where connectivity is an issue, it can be difficult for firms to rely on any video streaming options, since recipients won't be able to handle the high latency that even the most compact recordings require in order to run seamlessly. This is more the concern of corporations looking to receive video assets, which all companies should be, yet not all entities are currently putting enough effort into these kinds of investments.

Isolating and resolving problems
The source stated that companies are currently looking into better ways to solve their latency and connectivity issues. Companies are aware that the amount of pressure big data and growing file sizes are putting on corporate connections is making it hard to maintain interactions and collaboration at a level that organizations strive for in order to make the best returns on their investments.

Video consumers in the corporate and private setting are consuming more bandwidth and total data on a regular basis than ever before, according to Boston Online. This shows that companies need to be focusing on how viewers are interacting with corporate recordings in order to ensure that their streaming video options are reaching those who most wish to view these messages. The influx of cloud computing has also led to the rise of mobile resources, creating a multi-channel environment where organizations must have an array of utilities available to target audiences in order to be certain that all of their intended watchers can interact seamlessly with this content.

As more pressure is placed on streaming video and other enterprise recording assets, it's important for these issuing entities to remember that it's their job to ensure all intended viewers have access to these recordings. This means testing portals and deploying better solutions that make up for latency and bandwidth issues. Internal hosting can solve many of these problems, so seek out software options that allow in-house management of corporate video content to ensure that all audiences are able to gain access to streaming content regardless of how they want to interact with these tools.